SAS Institute Inc.
Digital Marketing Specialist
Do you love social media, paid search, marketing and analytics? So do we! SAS, the leader in business analytics software and services, is looking for an experienced, smart, and analytical social media and search marketing professional to drive engagement with our brand and help grow our digital reach.
The Digital Marketing Specialist is focused on recommending, managing and optimizing paid social media and paid search campaigns for SAS’ in-house agency. This is a position rooted in analytics – using data to drive decisions in selecting appropriate paid social and search ad campaigns and platforms to be a key piece in an integrated advertising strategy.
Building client relationships by understanding the client’s business objectives and delivering digital guidance and expertise in the social channel
Partnering with internal clients to provide recommendations on social channels and their paid options to support campaign and business objectives across a variety of social and search platforms
Developing, executing and optimizing ongoing social media campaigns in alignment with corporate and brand on social media platforms, delivered across various social channels such as LinkedIn, Twitter, Facebook, and Instagram
Developing, executing and optimizing ongoing search campaigns in alignment with corporate and brand on search platforms, delivered across various properties such as Google, Yahoo, Bing, Amazon, and Quora
Identifying, managing and presenting the results of social media and paid search marketing campaigns that are implemented to drive paid efforts
Managing set up and day to day monitoring & optimization of social and search buying platforms & dashboards
Working with in-house creative team to share goals of the campaign and guide appropriateness of messaging and creative
Understanding multiple data sources, internal and external, to develop methodology for joining data that will tell a story or add value
Monitoring trends and new social media and paid search marketing opportunities as they become available and evaluates them for use in SAS campaigns
Communicating to team and management on initiatives, timelines, and results
Desired Skills and Experience
Bachelor’s Degree, preferably in Marketing, Advertising, or related field
5 years of social media and search experience with an emphasis on paid programs
Understanding of how paid social and paid social fit in with other advertising tactics such as content syndication, retargeting, and programmatic display
Understanding of how to create effective messaging for different social and search platforms
Understanding and experience in working with & researching the ever-changing offerings from social media and search platforms – and which products make the most sense to accomplish campaign objectives
Experience with multiple social platforms such as LinkedIn, Twitter, and Facebook and understanding of their role in paid marketing campaign
Experience with multiple search platforms such as Google, Bing, Yahoo, Amazon, Quora and understanding of their role in paid marketing campaign
Strong communication & presentation skills, with the ability to explain complex situations in clear terms to management
Proven ability to work with cross-team disciplines - marketing, product managers, content developers, and production teams
Demonstrated experience with digital media vendors and contracts
An understanding of how paid advertising on social channels works with organic to increase brand lift and engagement and how SEM and SEO complement each other.
Google Adwords search certification
Experience with digital marketing and web analytics tools (example Sprinklr, Google Analytics, Marin, Google AdWords, Google Search, Doubleclick Campaign Manager)
Strategic, analytical thinker who can collaborate with a diverse set of stakeholders and a proven ability to influence cross-functional teams
Experience monitoring trending topics and optimizing
Experience measuring, analyzing, and presenting campaign and program performance against established business objectives
Self-starter, multi-tasker, who is passionate about digital marketing
Detailed focused individual that is well organized
Marketing technology enthusiast
SAS looks not only for the right skills, but also for a cultural fit. We seek colleagues who will contribute to the unique culture that makes SAS such a great place to work. We look for the total candidate: technical skills, culture fit, relationship skills, problem solvers, good communicators and, of course, innovators. Candidates must be ready to make an impact.
To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.SAS is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. The level of this position will be determined based on the applicant's education, skills and experience. Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.
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Requisition ID: 20023024
Visa Sponsorship: No
Travel Requirements: 10%
External Company Name: SAS Institute Inc
External Company URL: www.sas.com
SAS Institute Inc.
Website : http://www.sas.com/en_in/home.html
Some people see data as facts and figures. But it’s more than that. It’s the lifeblood of your business. It contains your organization's history. And it’s trying to tell you something. SAS helps you make sense of the message. As the leader in business analytics software and services, SAS transforms your data into insights that give you a fresh perspective on your business. You can identify what’s working. Fix what isn’t. And discover new opportunities. We can help you turn large amounts of data into knowledge you can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. We believe it’s because we hire great people to create great software and services. SAS delivers proven solutions that drive innovation and improve performance.SAS (pronounced "sass") once stood for "statistical analysis system." It began at North Carolina State University as a project to analyze agricultural research. Demand for such software capabilities began to grow, and SAS was founded in 1976 to help customers in all sorts of industries – from pharmaceutical companies and banks to academic and governmental entities. SAS – both the software and the company – thrived throughout the next few decades. Development of the software attained new heights in the industry because it could run across all platforms, using the multivendor architecture for which it is known today. While the scope of the company has spread across the globe, the encouraging and innovative corporate culture has remained the same. Explore each era of our company history through various photos and descriptions of how SAS came to be.