Head of Strategic Marketing Lead, Samsung Ad Sales & Operations
Samsung Ads Strategic Marketing Lead (US) Samsung Ads is proud to be at the forefront of redefining advertising in the Advanced TV landscape. Our mission is to help consumers discover relevant content and brands, while providing advertisers the opportunity to amplify their brand messaging and fully surround the Samsung audience. Powered by deep analytics and industry-leading technology, Samsung Ads is an intuitive audience platform, delivering meaningful experiences to reach the right audience across Smart TVs, mobile and desktop. With the largest proprietary dataset powered by Automatic Content Recognition (ACR), combined with third-party data from trusted partners, we offer advertisers real-time TV viewing insights from over 27 MM in the US and a reach of 200M devices globally. From native placements on millions of Samsung Smart TVs to seamless activation across surrounding devices, we help marketers make informed decisions through our unparalleled reach, meaningful experiences and deeper insights. Our breadth of data—from consumer viewership preferences to connected device usage —helps inform richer insights, providing advertisers the ability to bridge the linear TV and digital landscape. The Opportunity We’re looking for a confident individual with deep marketing experience who understands the importance of storytelling and marketplace positioning. He/She should have a passion for leading development of go-to-market resources, including but not limited to pitch presentations, platform narrative, video sizzles/demos and consumerfacing website. If you love shaping stories and creating both audience and product positioning, we’d love to meet you! Candidates must have a strong knowledge base of Advanced TV and insights-based advertising. He/She will be expected to develop and maintain excellent working relationships with all appropriate levels within and outside the company. The Strategic Marketing Lead will report directly to the Head of Marketing & Client Solutions and will be based in the NYC office with domestic US travel as needed. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising organization with a relentless focus on design and customer experience, you've come to the right place. Specific responsibilities include:
Play an integral role in developing the voice of Samsung Ads, and provide an informed and unique POV on the advanced TV and programmatic landscape.
Lead development of core marketing resources, including sales narrative & presentation, core offerings, and communication of audience/vertical insights.
Define quarterly plan for development of creative sales resources; including but not limited to video sizzles, client newsletters, client-facing website and audience brochures.
Align closely with Sales Management to understand advertiser priorities, concerns and challenges. Direct knowledge base of client needs will help shape overall positioning and provide guidance on how to manage client communication.
Drive planning for Industry Events, such as CES, Advertising Week and thought-leadership conferences, focusing on Samsung Ads core “story” to key advertisers.
Form partnerships across internal Samsung divisions to gain stronger insights on our consumer profile and define the Samsung audience.
Collaborate with Product team to better understand platform innovations, which will help shape our overall POV on the industry.
Oversee marketing training programs to ensure consistent messaging throughout US & International markets.
Lead marketplace communication efforts related to press releases, press FAQ, product announcements and PR forums.
Necessary Skills / Attributes
12 to 15 years working in an organization that supports the Advertising Sales function with F100 brands.
Direct experience in developing marketplace positioning and communication for a leading Advertising company.
Bachelor’s degree in Business, Advertising, Marketing or related field. Master or MBA degree a plus.
Prior experience in working with design agencies and producers on marketing resources.
Must be task driven and have the ability to produce and hit key deliverable deadlines in a fast-paced environment.
Attention to detail, ability to multitask and strong organizational skills required.
Deep understanding of the digital advertising space, with knowledge of programmatic landscape.
Exceptional communication and leadership skills.
Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies and has become recognized as one of the top 10 global brands. Samsung is currently ranked #2 on Forbes’ “Most Reputable Tech Companies” for 2016 and #6 on Interbrand’s Best Global Brands” list for 2017.Our network extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. As a result of our commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. Samsung's philosophy is based on our strong determination for growth, perpetual innovation and responsibility to corporate citizenship. As part of our Samsung Gives philanthropic platform, we offer companywide Days of Service, a volunteer time off program, and an employee giving match program, so our employees can support causes that are closest to their hearts and choose how they want to give back. Since 2002, Samsung has provided more than $46 million to more than 1,000 public schools and community organizations in the United States through its many citizenship initiatives, including the STEAM-education based Solve for Tomorrow Contest. At Samsung we work hard – every day. It is a fast-paced and challenging work environment, and we are a nimble team that constantly pushes ourselves to be the best. If you have energy, passion, dedication and drive, and you thrive in a fast-paced workplace, the rewards at Samsung are many. Apply today and find out why LinkedIn ranked us as one of North America’s Most InDemand Employers in 2015. Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.
, New York New York, Mountain View California, New York New York, New York New York
Website : http://www.samsung.com
The component businesses of Samsung Electronics come together as Device Solutions. As a leading company in the global electronics industry, Samsung Electronics has one of the widest product ranges of key component businesses Memory, System LSI and LED, which compose essential parts of the company's well-balanced business portfolio.