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Brand Strategist - Global

Location
Sunnyvale, CA

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Job Description:
Job:
Marketing & New Business Development
Primary Location:
United States-California-US-CA-Sunnyvale
Schedule:
Full-time
Requisition ID:
181793
Description
Company Description:
Who is Intuitive Surgical? The numbers tell an amazing story. Learn more about our company.
Joining Intuitive Surgical means joining a team dedicated to using technology to benefit patients by improving surgical efficacy and decreasing surgical invasiveness, with patient safety as our highest priority.
Primary Function of Position:
Intuitive is a global leader in the field of robotic-assisted minimally invasive surgery. Our existing family of integrated da Vinci offerings push the frontier of human-machine interactions to deliver unparalleled value to patients and surgeons. We continue to advance these frontiers by driving innovation in minimally invasive care to enable healthcare systems and practitioners to help people get back to what matters most.
The Intuitive and da Vinci brands have valuable equities, organically established on the strengths of their category and product leadership. The newly established Brand Team is tasked with accessing the untapped potential of these brands through intentional and systematic development of brand standards and deployment of these standards globally.
Our company is looking for a Brand Strategist to engage with regional business leaders, obtain nuanced understanding of potentially unique cultural and business needs, and work with these leaders and other stakeholders to develop and deploy regionally appropriate brand strategies. As brand guardians, Brand Strategists act to maintain brand integrity and resonance in corporate and product initiatives across a variety of communications channels and touch points. A natural collaborator, the Brand Strategist will align with regional leadership, product and clinical marketing, and design staff to help develop brand strategies that balance the needs of regional business growth while continuing to accrete positive brand equities to the global brand. The Brand strategist will also provide input into the creation of marketing strategies and collateral consistent with product goals and brand guidelines.
Roles and Responsibilities:
Collaborate with company stakeholders to define, develop and implement brand strategies for our global businesses.
Engage with regional leadership, product and clinical marketing, and design staff to to help develop brand strategies that balance the needs of regional business growth while continuing to accrete positive brand equities to the global brand.
Conceptualize brand strategies
Create custom brand deployment and management plans to build brand equities and support business goals
Contribute to campaign and collateral design briefs to align with brand guidelines
Conduct ongoing assessments of regional brand value
Consult and mediate questions regarding application of brand guidelines
May manage advertising agencies to manage campaigns Qualifications
Skills/Job Requirements:
Collaborator, communicator and influencer
Strategic and structured thinker
Biased toward action and results
Bachelor's degree in Marketing, Advertising, Business, Economics, Design or related experience
Minimum of 8 years experience steering, managing, or otherwise defining brands for international markets.
Excited by working on difficult problems with a dedicated team of high-energy, high-caliber people.
Project management experience preferred
Design experience (e.g. visual design) and strong aesthetic sense are positives
Messaging experience (e.g., narrative, message mapping, voice and tone) and ability to communicate clearly and coach others are positives
Management experience is a positive.
Ability to manage ambiguity, work autonomously, and multi-task in a complex, fast-paced environment.
Ability to travel up to 25% of the time. We are an AA/EEO/Veterans/Disabled employer.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
#LI-ZL1
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Conceptualize brand strategies
Create custom brand deployment and management plans to build brand equities and support business goals
Contribute to campaign and collateral design briefs to align with brand guidelines
Conduct ongoing assessments of regional brand value
Consult and mediate questions regarding application of brand guidelines
May manage advertising agencies to manage campaigns Qualifications Skills/Job Requirements:
Collaborator, communicator and influencer
Strategic and structured thinker
Biased toward action and results
Bachelor's degree in Marketing, Advertising, Business, Economics, Design or related experience
Minimum of 8 years experience steering, managing, or otherwise defining brands for international markets.
Excited by working on difficult problems with a dedicated team of high-energy, high-caliber people.
Project management experience preferred
Design experience (e.g. visual design) and strong aesthetic sense are positives
Messaging experience (e.g., narrative, message mapping, voice and tone) and ability to communicate clearly and coach others are positives
Management experience is a positive.
Ability to manage ambiguity, work autonomously, and multi-task in a complex, fast-paced environment.
Ability to travel up to 25% of the time. We are an AA/EEO/Veterans/Disabled employer.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws. #LI-ZL1
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