Job Details

Digital Marketing Consultant 4 Digital Advertising Manager

Location
Minneapolis, MN

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Minneapolis
Minnesota
At **MEMBERS ONLY**SIGN UP NOW***., we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.
Help us build a better **MEMBERS ONLY**SIGN UP NOW***.. It all begins with outstanding talent. It all begins with you.
**MEMBERS ONLY**SIGN UP NOW***.’s Chief Administrative Office (CAO)
consists of enterprise functions that work together to promote and protect the **MEMBERS ONLY**SIGN UP NOW***. culture and brand, and support our team members. Groups within CAO work to protect our reputation, tell our story, bolster team member engagement, connect with our customers, and bring new and innovative solutions to life. CAO functions include Commitment to Customer, Corporate Responsibility & Community Relations, Data Management & Insights, Human Resources, Marketing, Stakeholder Relations, and the CAO Integration and Planning Office.
This position will lead and manage paid digital performance marketing for our Deposits business (with a focus on Small Business). This includes developing and managing digital advertising strategies and tactics with the goal of driving acquisition and sales. The position will manage digital advertising across multiple digital channels including display advertising, mobile advertising, paid social, and more. This is a key role that has responsibility for driving new customer acquisition activities that directly impact annual performance for our Deposits business.
Key Responsibilities include:
Driving the Strategy
: Develop insightful, effective digital advertising plans that are focused on maximizing new account generation as cost efficiently as possible. This includes:
Consulting and partnering with key stakeholders for the development of campaign strategies and test plans in support of performance-based goals.
Providing insights and guidance to our agency in the development of media plans to ensure optimal media mix to achieve business goals.
Partnering with Agency and internal stakeholders in the development of sales forecasts based on business goals and budget.
Managing Execution
: Manage full campaign development process across all digital advertising channels and tactics to ensure campaigns are successfully implemented. This includes:
Driving campaign development, execution and optimization for paid digital performance campaigns in partnership with internal partners and external partners.
Overseeing and guiding internal and external resources related to campaign execution.
Building strong partnerships across **MEMBERS ONLY**SIGN UP NOW***. and leveraging those relationships to drive business results.
Leveraging digital technologies and best practices to drive campaign performance.
Building out and implementing a test and learn agenda.
Preparing presentations and dashboards for Management highlighting campaign performance and learning against business goals.
Budget management
: Accountable for managing multi-million dollar online media budget including planning and forecasting.
Required Qualifications:
5 years of experience in one or a combination of the following: marketing, digital marketing, digital platforms, or social media
Desired Qualifications:
A Master's degree or higher
Ability to manage in a matrixed organization environment
Strong project management skills
How to Express Interest in This Job: **MEMBERS ONLY**SIGN UP NOW***. invites you to apply for this job at ****NW/HRMS/c/HRS
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All offers for employment with **MEMBERS ONLY**SIGN UP NOW***. are contingent upon the candidate having successfully completed a criminal background check. **MEMBERS ONLY**SIGN UP NOW***. will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.
Relevant military experience is considered for veterans and transitioning service men and women.
**MEMBERS ONLY**SIGN UP NOW***. is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
Relevant military experience is considered for veterans and transitioning service men and women.
**MEMBERS ONLY**SIGN UP NOW***. is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

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