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Job Details

Art Director

Company name
2U, Inc

Location
Washington, DC, United States

Employment Type
Full-Time

Industry
Design, Manager, Advertising

Posted on
Jul 17, 2020

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Profile

\u003cp class=\p2\\u003e\u003cstrong\u003eWhat We’re Looking For:\u003c/strong\u003e\u003c/p\u003e
\u003cp class=\p1\\u003eWe’re looking for a talented and motivated art director to join our growing creative team. The art director oversees the graphic design team (a team of 20 graphic designers and design managers) and works closely with creative team leadership and various teams within 2U marketing to lead the team to deliver best-in-class creative for our university partners.\u003c/p\u003e
\u003cp class=\p1\\u003eIn order to be considered for this position, you must submit a link to your digital portfolio with your resume and application. Your portfolio should include web design and digital advertising samples.\u0026nbsp;\u003c/p\u003e
\u003cp class=\p2\\u003e\u003cstrong\u003eResponsibilities Include, But Are Not Limited To:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli class=\p1\\u003eLead and support the graphic design team to deliver high-performing, quality creative for 2U partner programs.\u003cbr\u003e
\u003cul\u003e
\u003cli class=\p1\\u003eArt direct program launch assets and larger-scale projects, such as new organic landing pages, microsites, email campaigns and brand style guides.\u003c/li\u003e
\u003cli class=\p1\\u003eArt direct the visual identities for our partner programs and ensure consistent application across all channels.\u003c/li\u003e
\u003cli class=\p1\\u003eLead advertising campaign strategy and direction to deliver strategic and compelling ad campaigns for our partner programs\u003c/li\u003e
\u003cli class=\p1\\u003eFoster a culture of risk-taking to stay ahead of the curve in design innovation, and lead lively and effective brainstorms to generate innovative ideas and high-performing creative solutions.\u003c/li\u003e
\u003c/ul\u003e
\u003c/li\u003e
\u003cli class=\p1\\u003eManage and develop the graphic design managers to success.\u003cbr\u003e
\u003cul\u003e
\u003cli class=\p1\\u003eGuide and develop the graphic design managers and support them in their professional development goals.\u003c/li\u003e
\u003cli class=\p1\\u003eProvide high-level strategy and context to the managers so that they can properly aim their team’s work to meet enrollment goals.\u003c/li\u003e
\u003cli class=\p1\\u003eSupport the managers with staffing, development and training guidance.\u003c/li\u003e
\u003cli class=\p1\\u003eProvide direct support and coaching to managers as they help their direct reports through organizational change.\u003c/li\u003e
\u003c/ul\u003e
\u003c/li\u003e
\u003cli class=\p1\\u003eCollaborate with cross-team and creative stakeholders on conceptual and strategy-driven projects.\u003cbr\u003e
\u003cul\u003e
\u003cli class=\p1\\u003ePartner with front-end developers to fully understand the capabilities and limitations of our systems to be able to effectively direct the design within the parameters of our content management systems.\u003c/li\u003e
\u003cli class=\p1\\u003eWork with marketing stakeholders to understand and communicate best practices across a range of data-driven marketing channels, including paid social advertising, conversion-focused landing pages, email\u0026nbsp; and organic websites.\u003c/li\u003e
\u003cli class=\p1\\u003eInitiate and inspire new creative ideas and approaches that strengthen our brands and improve the performance of our marketing products.\u003c/li\u003e
\u003c/ul\u003e
\u003c/li\u003e
\u003cli class=\p1\\u003eActively participate in the growth and evolution of the creative team.\u003cbr\u003e
\u003cul\u003e
\u003cli class=\p1\\u003eWork with the VP, creative director to appropriately resource the design team with tech, budget and personnel\u003c/li\u003e
\u003cli class=\p1\\u003eWork with copy director and creative managers to elevate the advertising skills on the team\u003c/li\u003e
\u003cli class=\p1\\u003eWork with design managers and traffic team to assess staffing needs and balancing team workloads.\u003c/li\u003e
\u003cli class=\p1\\u003eLead design talent acquisition strategy: vet portfolios and conduct interviews with graphic designer candidates.\u003c/li\u003e
\u003cli class=\p1\\u003eWork closely with creative team leadership to establish new processes and efficiencies across the creative team.\u003c/li\u003e
\u003cli class=\p1\\u003eUphold the 2U and 2U Creative Marketing Group’s mission and values\u003c/li\u003e
\u003c/ul\u003e
\u003c/li\u003e
\u003c/ul\u003e
\u003cp class=\p2\\u003e\u003cstrong\u003eThings That Should Be In Your Background:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli class=\p1\\u003eBachelor’s degree required; master’s in relevant field a plus\u003c/li\u003e
\u003cli class=\p1\\u003e10 years of industry experience\u003c/li\u003e
\u003cli class=\p1\\u003eMinimum 5 years of management experience\u003c/li\u003e
\u003cli class=\p1\\u003eMinimum of 3 years experience managing managers\u003c/li\u003e
\u003cli class=\p1\\u003eAdvanced skills in Adobe Creative Suite\u003c/li\u003e
\u003cli class=\p1\\u003ePortfolio demonstrating the following experience:\u003cbr\u003e
\u003cul\u003e
\u003cli class=\p1\\u003edesign and art direction for a variety of big brands\u003c/li\u003e
\u003cli class=\p1\\u003edesign and art direction for a variety of channels, including advertising, web and email, print and out of home\u003c/li\u003e
\u003cli class=\p1\\u003ecampaigns that employ emotional and rational drivers\u003c/li\u003e
\u003cli class=\p1\\u003epaid social motion advertising\u003c/li\u003e
\u003c/ul\u003e
\u003c/li\u003e
\u003cli class=\p1\\u003eExceptional interpersonal (written and verbal) communication and presentation skills\u003c/li\u003e
\u003cli class=\p1\\u003eAbility to find creative, unorthodox solutions when needed\u0026nbsp;\u003c/li\u003e
\u003cli class=\p1\\u003eProven experience working collaboratively with writers, photographers, multimedia talent and production artists\u003c/li\u003e
\u003cli class=\p1\\u003eExperience creating and applying brand guidelines across multiple channels\u003c/li\u003e
\u003cli class=\p1\\u003eA discerning eye for branding aesthetics and meticulous attention to detail\u003c/li\u003e
\u003cli class=\p1\\u003eMust be able to prioritize and manage multiple projects and programs simultaneously\u003c/li\u003e
\u003cli class=\p1\\u003eMust possess a keenness in understanding and dealing with business situations (risks and opportunities) in a manner that is likely to lead to good decisions made for the team and the work.\u003c/li\u003e
\u003cli class=\p1\\u003eMust have a strong ability to influence and motivate others\u003c/li\u003e
\u003cli class=\p1\\u003eMust be able to take direction while also being able to give constructive feedback to others\u003c/li\u003e
\u003cli class=\p1\\u003eCalm, flexible and able to work under pressure or with tight deadlines\u003c/li\u003e
\u003c/ul\u003e
\u003cp class=\p2\\u003e\u003cstrong\u003eOther Attributes That Will Help You In This Role:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli class=\p1\\u003eExperience working as a designer or art director within an agency\u003c/li\u003e
\u003cli class=\p1\\u003eExperience working with sophisticated brands\u003c/li\u003e
\u003cli class=\p1\\u003eExperience managing change\u003c/li\u003e
\u003cli class=\p1\\u003eExperience in higher education \u003c/li\u003e
\u003c/ul\u003e
\u003cp class=\p2\\u003e\u003cstrong\u003eAbout 2U Inc. (NASDAQ: TWOU)\u003c/strong\u003e\u003c/p\u003e
\u003cp class=\p2\\u003eAt 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed.Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. 2U, Inc. has acquired and integrated two companies broadening our portfolio of education offerings into short courses with GetSmarter and boot camps with Trilogy. This role supports our 2U line of business.\u003c/p\u003e
\u003cp class=\p2\\u003e\u0026nbsp;\u003c/p\u003e
\u003cp class=\p2\\u003e\u003cstrong\u003e2U Diversity and Inclusion Statement\u003c/strong\u003e\u003c/p\u003e
\u003cp class=\p2\\u003eAt 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.\u0026nbsp;\u003c/p\u003e
\u003cp class=\p2\\u003e\u003cstrong\u003eBenefits \u0026amp; Culture\u003c/strong\u003e\u003c/p\u003e
\u003cp class=\p2\\u003eWorking at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.\u003c/p\u003e
\u003cp class=\p2\\u003e2U offers a comprehensive benefits package:\u003c/p\u003e
\u003cul\u003e
\u003cli class=\p2\\u003eMedical, dental, and vision coverage\u003c/li\u003e
\u003cli class=\p2\\u003eLife insurance, disability and 401(k)\u003c/li\u003e
\u003cli class=\p2\\u003eUnlimited snacks and drinks\u003c/li\u003e
\u003cli class=\p2\\u003eTuition reimbursement program\u003c/li\u003e
\u003cli class=\p2\\u003eGenerous paid leave policies including unlimited PTO\u003c/li\u003e
\u003cli\u003eAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!\u003c/li\u003e
\u003c/ul\u003e
\u003cp class=\p2\\u003eTo learn more, visit 2U.com. #NoBackRow\u003c/p\u003e
\u003cp class=\p1\\u003e\u0026nbsp;\u003c/p\u003e
\u003cp class=\p2\\u003eNote: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\u003c/p\u003e
\u003cp class=\p2\\u003e2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.\u003c/p\u003e}

Company info

2U, Inc
Website : http://2u.com

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