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Job Details

Assistant Digital Media Planner

Fort Lauderdale, FL

Date Last Verified
Jun 12,2018

Posted on
Jun 11,2018

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The purpose of this job description is to describe the authority, responsibilities, and duties of an Assistant Media Planner.
The Digital Assistant Media Planner is selected and placed into the position by the Director of Digital Media. This position works under General Direction, providing overview of end result; work is completed unsupervised. Incumbent uses independent judgment and discretion to accomplish tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops solutions to complex problems.
Overall Objective
The Digital Assistant Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.
Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
Work with media vendors and negotiate rates
Maintain status reports on all interactive media initiatives
Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
Review vendor media kits, provide POVs and maintain vendor database
Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
Assist with competitive reporting projects and site/network rankers for campaigns
Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
Reads and selects articles to include in our research archive and send to team weekly
Works with traffic to ensure proper tagging of campaign as it will reflect reporting
Maintain campaign timelines relating to media deliverables
Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)
Required Skills
Bachelor’s degree in related field or equivalent work experience
Internship in a full service agency in the area of interactive marketing preferred
Effective writing skills
Basic knowledge of interactive media concepts and methodologies
MS Office: Internet Explorer, Excel, Word and PowerPoint
Presentation skills and experience are highly desirable
Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
Employed at or intern role at full service agency is highly desirable
The responsibilities are many, various, and not limited to those written in this document

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