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Job Details

Audience Development and Brand Manager

Company name
Raycom Media, Inc.

Location
Memphis, TN

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Job Overview
WMC Action News 5, a leading content brand in Memphis, is seeking an Audience Development and Brand Manager. This creative leader will be responsible for growing audiences on every screen, including broadcast, mobile, OTT, desktop and social media. The Audience Development and Brand Manager will work to expand WMC Action News 5\u2019s rapidly-growing broadcast and digital media presence, create non-news sponsored content opportunities and work with the content team to improve engagement on all digital platforms.
 
The ideal candidate is an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Cloud editing programs. Exceptional organization and strategic thinking is required to implement market research recommendations and achieve goals in audience development and revenue growth.  This individual is a hands-on producer, who also manages the production and trafficking of station marketing content.
 
Bachelor\u2019s Degree in Marketing, Advertising, Film/Video or other related field preferred. A minimum of 3 years proven working experience in digital and broadcast marketing producing measurable results using the latest trends and best practices. Highly creative with experience in identifying target audiences and devising social and digital campaigns that engage, inform and motivate. Expert knowledge of analytic tools, HTML and CMS applications.
 
Must provide creative reel demonstrating advanced production knowledge, especially Adobe Premiere, Adobe After Effects and DSLR cinematography.
 
Qualified applicants, please apply online and attach resume with cover letter, and link to your most recent work.  Pre-employment drug screen required.  No phone calls please.  EOE-M/F/D/V
 

Company info

Raycom Media, Inc.
Website : http://www.raycommedia.com

Company Profile
Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business. Raycom Media, an employee-owned company, is one of the nation's largest privately owned broadcasters and owns and/or provides services for 62 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions. In addition to television stations, Raycom Media owns PureCars (digital ad platform for automotive), Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), RTM Productions (a Franklin, TN-based automotive programming production and marketing solutions company), WebStream Sports (an Indianapolis-based, live event production company) and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website. Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics. With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog. Raycom Media is headquartered in Montgomery, Alabama.

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