VP, General Manager Advertising Sales
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers.
Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen.
Responsible for overseeing and directing advertising sales functions for
the Company. Manages the local, national and regional sales efforts.
Develops marketing programs, advertising products and pricing packages
to be presented by advertising sales personnel and to increase sales
revenue. Accountable for a significant portion of advertising sales
revenues of the company. Drives change transformation and strategy
execution to achieve specific business results. Creates business
strategy to focus on strengths, competitive advantage and
differentiation. Incorporates broad knowledge to address complex,
unusual and critical issues. Develops long-term plans that impact the
achievement of business results. Recognizes profitability and revenue
potential in business opportunities. Demonstrates leadership
- Directs other executives accountable for achieving significant sales
targets in major regions or channels.
- Collaborates with top Advertising Sales Executives in setting prices
and developing packages and programs for commercial advertising time and
- Negotiates complex deals at top management level that affect major
aspects of advertising sales division performance; pursues and closes
difficult and strategic accounts.
- Develops and enforces strategies to maximize revenue generated within
the ad sales community. Sets, approves and adjusts major policies and
operating procedures that affect areas of the advertising sales
- Establishes and ensures the execution of short- and long-term
advertising revenue goals.
- Represents the Company in ad sales business community and manage
relationships with various constituents.
- Establishes budgets and monitors rate structure.
- Oversees advertising availability inventory and approves of all
advertising sales reports.
- Motivates, develops and coaches director and management level.
- Consistent exercise of independent judgment and discretion in matters
- Regular, consistent and punctual attendance. Must be able to work
nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
- Bachelors Degree or Equivalent
- Generally requires 15 years related experience
Comcast is an EOE/Veterans/Disabled/LGBT employer
Website : http://corporate.comcast.com
Comcast Corporation operates as a media and technology company worldwide. It operates through Cable Communications, Cable Networks, Broadcast Television, Filmed Entertainment, and Theme Parks segments. The Cable Communications segment offers video, high-speed Internet, and voice services to residential and business customers under the XFINITY brand name. This segment also provides business services, such as cellular backhaul services to mobile network operators; Ethernet network services; and online advertising services. The Cable Networks segment operates national cable networks, which provide entertainment, news and information, and sports content; regional sports and news networks; international channels; and cable television production operations, as well as owns digital media properties. The Broadcast Television segment operates NBC and Telemundo broadcast networks, NBC and Telemundo owned local broadcast television stations, and broadcast television production operations, as well as owns digital media properties. The Filmed Entertainment segment produces, acquires, markets, and distributes live-action and animated filmed entertainment under the Universal Pictures, Focus Features, and Illumination names. This segment also develops, produces, and licenses stage plays, as well as owns digital media properties. The Theme Parks segment operates theme parks; studios; Island of adventures; and a dining, retail, and entertainment complex. Comcast Corporation was founded in 1963 and is headquartered in Philadelphia, Pennsylvania.