U-Haul International, Inc.
Digital Marketing Strategist
The Digital Marketing & Web Analysis team is looking for a Digital Marketing Strategist.
As a member of the DMWA team (Digital Marketing & Web Analysis), you are naturally curious and passionate about the digital space. You are driven to solve problems and explore opportunities. You approach problems from a creative perspective searching for ways to better the experience for our customers.
As a Digital Marketing Strategist, you are responsible for your assigned programs' success online. You will work closely with U-Haul's business units to provide a better customer experience on U-Haul owned websites, through email and other channels of marketing.
This position will work alongside other digital marketing specialists, analysts and strategists to develop and implement marketing projects that resonate with U-Haul customers.
This role will provide you with an opportunity to make your voice heard through regular meetings with program managers and top executives. This is an excellent opportunity within a dynamic department for someone who thrives in a high-energy environment.
Set digital marketing strategies using all necessary channels
Develop, test and implement email campaigns
Analyze email campaign data and provide reports based on analysis
Help shape and influence our communication platform's email marketing capabilities
Research U-Haul and competitor products, services and current strategies to identify new opportunities
Create on-page content for uhaul.com and other owned websites
Analyze and report on success metrics
Launch new email marketing efforts, including automated and seasonal campaigns
Manage marketing/ecommerce funnels to improve conversion rates
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
Keep up-to-date with our audience's preferences and proactively suggest new campaigns
Liaise with other U-Haul teams to optimize customer experience and ensure brand consistency
Establish best practices in digital marketing and stay up-to-date with digital technologies developments
Qualities of an ideal candidate:
Outstanding analytical capabilities, strategic thinking and creativity
Ability to take complex marketing concepts and effectively communicate concepts to all levels of the organization
A mix of creative and analytical thought processes
Resourceful problem-solver with ability to excel in an ambiguous environment
Ability to work well in groups and individually
Passionate about continual learning and applying what you've learned
Strong verbal and written communication skills
Must be detail-oriented
Basic understanding of the marketing funnel and the different phases of the customer journey
Ability to work under pressure in a fast-paced environment;
Strong communicator with the ability to develop relationships internally and externally
A passion for marketing and storytelling.
Excellent project management skills
Excellent organization and multi-tasking skills with the ability to take initiative on projects
Bachelor's degree in Marketing, Journalism, Public Relations, Advertising, Communications, English or comparable relevant experience
Minimum 3 years experience with email campaign management
Minimum 3 years experience managing a website
Must be able to show examples of past work including but not limited to optimized web content, owned websites, email content, pitch decks, marketing proposals
Basic HTML knowledge
Experience in Marketing and/or Content Writing for the Web
SEO knowledge preferred but not required
Microsoft office proficiency (Word, Excel, Powerpoint)
Ability to write in Spanish and/or French is preferred but not required
Health insurance/benefits (including medical, dental & vision)
Subsidized gym membership (including paid fitness classes)
Business and travel insurance
MetLaw Legal program
MetLife auto and home insurance
Discounts on Apple products, cell phone plans, hotels and more
Commuter benefits program
Paid holidays, vacation and sick days
In-house cafe featuring options for all diets
24-hour physician available for kids
Community volunteer opportunities
Opportunity to travel for digital marketing conferences
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U-Haul International, Inc.
Website : http://www.uhaul.com/
Since 1945, U-Haul has been serving do-it-yourself movers and their households. Like many other successful ventures, the concept for U-Haul was generated out of need. After World War II, there existed the widespread need for do-it-yourself moving equipment that would be available on a one-way, nationwide basis. U-Haul co-founders L.S. "Sam" Shoen and his wife, Anna Mary Carty Shoen, recognized that need and acted upon it. Their visionary approach spread the cost of ownership among many users, facilitating the mobility of the populations of the U.S. and Canada. The covered wagon of the pioneers morphed into orange U-Haul trailers. In the process, an industry was born.