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Programmatic Operations Analyst

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Washington, DC

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Programmatic Operations Analyst



District Of Columbia

Politico is a global media company that reports on the intersection of politics, policy, and power for the most influential people around the world. Our editorial team is the best in the industry, and on the business side our mission is to support quality bipartisan journalism.

Programmatic advertising is a massive market that’s projected to hit $45B by 2019. Think of programmatic as a stock exchange for ads. Our programmatic team is a critical element to our revenue strategy and has seen consistent, double digit percentage growth for the past several years. Our goals are to continue this growth, diversify our revenue streams and to maintain an exceptionally high standard of ad quality control.

As the Programmatic Operations Analyst, you will work closely with both the Operations and programmatic sales teams.

What you'll learn:

Develop a comprehensive understanding of a programmatic revenue landscape and industry macro trends

Gain exposure to major platforms: Google’s DoubleClick For Publishers, Google’s Advertising Exchange, OpenX, Rubicon Project, Domo, Omniture to name just a few

How to evaluate and onboard new yield partners; pull levers and optimize yield

What you'll do:

Assist in executing and managing programmatic advertising initiatives from implementation to reporting

Interface with operations and programmatic sales teams to continually improve our programmatic offerings

Monitor existing partnerships for changes in performance and opportunities for optimization

Enforce best practices for open auction, direct deals, and ad quality across the team

Troubleshoot issues with creatives, deals, priority and site tagging

Set up, optimize and successfully fulfill programmatic direct campaigns post-sale including Private Marketplace (PMP) and Programmatic Guaranteed deals from beginning to end (we work with Fortune 100 clients)

What you'll need:

BA/BS degree or equivalent is required

An ideal candidate will have a working knowledge of DFP/DSM and/or prebid.js

1 years programmatic experience managing yield revenue operations for a publisher is preferred

1 years advertising operations campaign experience at major publisher or media agency is a plus

Excellent analytical, problem solving skills, written and oral communication skills

Strong attention to detail

Ability to project manage and prioritize, multitask and work independently

Ideally, you’ll also bring:

A willingness to learn about new technologies, products and industry trends

Curiosity and interest in fast-changing publisher monetization strategies and how news is funded

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