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VP Growth

Company name
spatial networks

Saint Petersburg, FL

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Our mission at Spatial Networks is to acquire data and build cutting-edge technology to provide unique geospatial intelligence products that enable our customers to solve their most difficult problems. This requires combining talented people, effective methodologies, a focused mission and vision.  A creative, collaborative culture means we agree and disagree, complement and critique, teach and learn but most importantly, do.  Spatial Networks provides an energetic, fast-paced and fun environment that allows each team member the opportunity for great career and financial success. Position SummaryThe VP of Growth will be an emboldened brand-evangelist and strategist who will deliver Spatial Network’s/Fulcrum’s growth initiatives through a spectrum of acquisition channels, custom product data infrastructure, and data-driven analysis/insight.  Reporting directly to the CEO and responsible for the company’s sales and marketing strategies, your goal is to reduce retention and lead measurable revenue growth. You will be Fulcrum’s lead for global brand messaging, sales, marketing and the overall growth of our SaaS product.Leverage your expertise on the digital-buyer’s journey to champion the use of customer discovery with cutting-edge online customer acquisition techniques. In this pivotal role, you’ll share responsibility for the future growth and success of the company.Key Responsibilities:Business LeadershipPrecisely evangelize to the world how Fulcrum is revolutionizing mobile data collectionCreate, innovate and protect Fulcrum’s end-to-end customer experience across all touchpointsLead demand generation via digital advertising, webinars, social media, content marketing, & paid searchOwn the P&L for growth with Spatial Networks  executive teamEstablish an SME center of  market and customer behavioral intelligence Denote demonstrable success in launching a product that is industry-cataclysmic through data-driven marketing activity for a B2B SaaS organizationAttest a track record of generating ROI, delivering top-line results and deep experience in managing complex teamsDeploy metrics and predictive analytics to fully understand the product and end-to-end user lifecycle Initiate data-driven testing to generate hypotheses and offer recommendations for design, delivery and retention improvementsEstablish sustainable sales, marketing and growth objectives aligned with the SNI corporate vision and missionDevelop key performance metrics and dashboards that help the Sales, Marketing and products teams focus on performance and value driversPosition the company as a recognized leader in the industry through consistent, concise messaging distilled throughout all areas of the organization, and in all communications and materialsCommand the design/development of brand-centric and affecting integrated marketing plans across all facets of acquisition and retention marketing (i.e. Website, social media, PR, communications, marketing automation, optimization, online/offline campaigns, sales materials, product releases, partner marketing and associated analytics)Drive targeted lead generation efforts to meet high growth goals for new customers, sales to existing customers, new partner recruiting program and partner campaignsNurture marketing and lead-scoring programs via the implementation of a marketing automation systemOversee database strategy, including contact acquisition, data hygiene and analysisDevelop and deliver comprehensive analytics that report/reflect marketing effectiveness, conversion rates, cost-per-lead, etc.Analyze and improve campaign quality routinely, measuring and controlling ROI based on actual costs and performance results, and assessing campaign effectiveness with clearly-defined metrics Drive Marketing ROI and acquisition metrics to optimize program performance and potencyInteract cross-functionally with executive, sales, operations and corporate marketing teams to ensure consistency of message, direction and programsKeep current on market intelligence through technical, industry and competitor trends, publications and activities Team Member LeadershipDirect the people and programs responsible market awareness and demand; oversee the development, execution and measurement of all sales and marketing activities (direct marketing campaigns, events, Webinars, trade shows, sponsorships, advertising, SEO/SEM, company Website and landing pages, social media, branding, channel development and communications/public relations)Build a strong culture of accountability and high performance with a focus on retentionSet clear expectations with measurable goals; utilize performance metrics and analysis to improve individual and team performanceMinimum Requirements – Education, Skill & AbilitiesBachelor’s degree in Business, MIS, Computer Science and/or equivalent experience10 years’ exp. in a senior-level sales and marketing role immersed in strategic planning, execution and structuring sales goals and revenue 10 years exp. in product-based software, cloud, SaaS, IT or related technology marketing8 years driving digital marketing strategy in a SaaS, B2B businessProficient in Microsoft Office applications and MacStrong experience working with CRM systems (Salesforce CRM, and marketing automation systemsProficient in database and analysis principles, and as the full-cycle lead of A/B testsExpertise in marketing and data quality Best Practices and methodologiesExpert knowledge of sales processes and marketing to sales “hand-offs” Proven success leading the brand messaging & positioning of B2B SaaS solutionsDemonstrated track record delivering revenue against sales planDeep understanding of value drivers in recurring revenue business modelsProven experience implementing customer discovery processes to optimize results across the funnelDesire for continuous learning and improvementEnthusiastic, inspirational leadership with excellent communication and presentation skillsQualities we're looking forA GTD attitude. Identify next actions, communicate intent, and execute. We're a fast-paced team, and this role covers a wide area, so a results-driven mentality is critical.Ownership thinking. Have the ability to take ownership and make decisions. Passion and self-motivation is key. We don't micromanage, you'll be expected to own and deliver.Desire to build something great and bring technical solutions to people to solve their problems.Bonus: You {love coffee, love software products, have a good sense of humor}We offer an opportunity to make daily impacts in support of our aggressive strategic growth plans as well as experience professional and personal growth as an integral part of a high-tempo, unique culture. Candidates must be able to demonstrate US Citizenship or existing authorization to work for any US employer.  Successful candidate will be subject to reference checks, business due diligence verification and drug screening. Spatial Networks also offers an outstanding benefits package including medical, dental, vision, 401(k) and more. For more information please visit Spatial Networks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Spatial Networks complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Spatial Networks participates in E-Verify. 

Company info

spatial networks
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Company Profile
The means to the answer for this ever-growing question in the global marketplace is centered on one core discipline - geography. Since 2000, Spatial Networks has been leveraging geography, the latest technologies, and highly creative forethought to provide leading-edge solutions for businesses and governments worldwide. Geospatial data has quickly become a desired commodity for maximizing business success. Recognizing this need early on, Spatial Networks developed innovative products and services founded in proprietary methodologies in order to meet demand.

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