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Senior Copywriter

Location
Bloomington, MN

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Profile

u003cpu003eQuality Bicycle Products is in the business of bikes!  From  creating a portfolio of our  own award-winning  brands to distributing the top names and best products in the industry, weu0026rsquo;re doing our part to further bike-kind. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, and Taiwan, **MEMBERS ONLY**SIGN UP NOW***. serves a network of more than 5,000 independent retailers  and  450 suppliers  world-wide. We strive to be an extraordinary business to partner with and to work for, and have made good on that goal for over 35 years. As a values-driven company, making the world a better place has always been at the heart of everything **MEMBERS ONLY**SIGN UP NOW***. does. We believe that our actions as individuals and as a company can make a difference, so we work every day to improve the sustainability and health of our industry and our communities. u003c/pu003enu003cpu003eWe understand that it is our employees that make us successful and we do our best to make **MEMBERS ONLY**SIGN UP NOW***. a fun and rewarding workplace. Our community is passionate about pushing creative boundaries, sparking innovation in the industry, living healthy lifestyles, and having fun. We have a casual environment that welcomes employees from all backgrounds and allows individuals to be themselves. **MEMBERS ONLY**SIGN UP NOW***. provides a lot of great perks for employees, including product discounts, commuting incentives, fitness and wellness programs, flexible schedules, weekly massages, and the ability to bring your dog to work.u003c/pu003enu003cpu003eHighly talented creative team seeks copy guruu0026rdquo;u003c/pu003enu003cpu003eWe worked on that line for awhile. Could we have done better? Probably. And thatu0026rsquo;s where you come in.u003c/pu003enu003cpu003eIf youu0027ve never heard of **MEMBERS ONLY**SIGN UP NOW***., thatu0027s because weu0027re the parent company of brands you may know and love such as Salsa, Surly, and 45Nrth. We are looking for someone who can help elevate our game on message, language, and the process involved in creating something truly remarkable. Weu0026rsquo;re already familiar with the power of great creative, and now weu0026rsquo;re on the hunt for that special someone to drive great creative through copy.u003c/pu003enu003cpu003eIn this role, youu0027ll be the point person for Salsa copy, showing up at the start of projects with ideation and creative brainstorming. You will lead the workflow through your own output and a team of writers to deliver creative that stands out from the noise. In addition to Salsa brand work, youu0027ll also help establish best practice for other copywriters through style guide development, proofing process, and workflow.u003c/pu003enu003cpu003eThe ideal candidate sees her or himself as a hybrid creative writer / editor / mentor, loves working on meaningful brands and is prepared to help lead and influence others, through the creative department and the company at large.u003c/pu003enu003cpu003eIf you know how to nurture great ideas from the attention-grabbing headline to a well thought-out content strategy, you may have just found your dream job.u0026nbsp;u003c/pu003enu003cpu003eu003cstrongu003eJob Purpose:u003c/strongu003eu003c/pu003enu003cpu003eThe Senior Copywriter is responsible for being a strong contributor to **MEMBERS ONLY**SIGN UP NOW***., **MEMBERS ONLY**SIGN UP NOW***. Partners, and **MEMBERS ONLY**SIGN UP NOW***. Brands by leading the development and implementation of consistent and compelling written content and the standards and systems to support. They are considered a master in their field and are a trusted resource for both technical and creative writing.u003c/pu003enu003cpu003eResponsible for both large-scale projects and day-to-day single deliverables, this individual will lead and implement content strategy, guidelines, and proofing processes for a multitude of brands and the company at large in order to efficiently create inspiring, on-brand, accurate editorial work. At heart, they are an incredible copywriter and creative thinker with the ability to synthesize complex concepts into inspiring written copy, while defining process and helping develop the skills of the copywriting team.u003c/pu003enu003cpu003eu003cstrongu003eScope:u003c/strongu003eu003c/pu003enu003cpu003eThe scope of work may include, but is not limited to: brand and corporate content strategy, marketing u003cspanu003eu0026amp;u003c/spanu003eu003cspanu003e creativeu003c/spanu003e campaigns, communications, presentations, newsletters, product u003cspanu003enaming and u003c/spanu003einformation, advertising, press releases, social content, technical instructions, speech writingu003cspanu003e, videos scripts, u003c/spanu003enew brand development and the ongoing evolution of brands in written expression. This individual will bring strong leadership to the creative process.u003c/pu003enu003cpu003eu003cstrongu003eJob Duties:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eDrive clarity in purpose and messageu003c/liu003enu003cliu003eElevate the written expression of concepts in the creative processu003c/liu003enu003cliu003eBe the champion of shaping and developing brand voiceu003c/liu003enu003cliu003eCreate, execute and manage the process and structure to deliver high-quality written content that inspires, educates and informs intended audiencesu003c/liu003enu003cliu003eCreate, execute and manage collaborative toolsets such as brand and corporate copy guidelines, style guides, content strategy and writing templatesu003c/liu003enu003cliu003eActively u003cspanu003epu003c/spanu003earticipate in discussions regarding u003cspanu003ebrand and product u003c/spanu003epositioningu003c/liu003enu003cliu003eAdhere to overlapping deadlines and balance the needs of multiple projects at various stages of development. Adapt appropriately to shifting prioritiesu003c/liu003enu003cliu003eUtilize and demonstrate mastery of the English languageu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eu0026nbsp;Qualifications:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eStrong eye for u003cspanu003ecreative writing quality, u003c/spanu003egrammar, u003cspanu003eand u003c/spanu003eproofreadingu003c/liu003enu003cliu003eIs a u0026ldquo;go-tou0026rdquo; on English language questions with a full understanding of the APA u003cspanu003estyle guide u003c/spanu003eu003c/liu003enu003cliu003e5 years of technical and creative writing experience in a client/agency/marketing settingu003c/liu003enu003cliu003e2 years of experience working on large scale projects grounded in sound marketing principlesu003c/liu003enu003cliu003eu003cspanu003eExperience u003c/spanu003emanaging one or more copywritersu003c/liu003enu003cliu003eAbility to think conceptually and consider the big picture while still maintaining strong focus on the detailsu003c/liu003enu003cliu003eDemonstrated understanding of modern communication channels, including print, web, email and social; long-form, headline, u003cspanu003evideo, u003c/spanu003eand journalistic stylesu003c/liu003enu003cliu003eSuccessfully operates in a time-sensitive environment and follows through on commitments. Ability to work within and meet deadlines on multiple projects simultaneouslyu003c/liu003enu003cliu003eAbility to excel in a self-directed environment and to drive self-learningu003c/liu003enu003cliu003eWork collaboratively and hold self accountable for performance.u003c/liu003enu003cliu003eStrong commitment to customer service mindsetu003c/liu003enu003cliu003eAbility to enroll, engage and lead project team members in a focused and creative atmosphereu003c/liu003enu003cliu003eConsistently provide positive and constructive feedback as both mentor and coach to direct and indirect reportsu003c/liu003enu003cliu003eAppreciation and understanding of cycling culture and the industry at-largeu003c/liu003enu003cliu003eA Bacheloru0026rsquo;s Degree in a related field, MFA preferred.u003c/liu003enu003c/ulu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cstrongu003eAll candidates are subject to a pre-employment criminal background check and a drug screen.u003c/strongu003eu003c/pu003enu003cpu003eu003c/pu003e

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