Weaver and Tidwell, L.L.P
Originally founded in 1950, Weaver currently has approximately 650 employees in nine U.S. locations. The firm has seven Texas offices in Austin, Conroe, Dallas, Fort Worth, Houston, Midland and San Antonio, as well as offices in Los Angeles and New York. Weaver is ranked the largest independent accounting firm in the Southwest by Accounting Today magazine. The firm is also ranked #38 among the top 50 accounting firms in the United States by INSIDE Public Accounting , #40 among the top 100 firms according to Accounting Today and currently sits on the 2017 IPA Best of the Best public accounting firms list.
Weaver serves a broad range of clients including large national and international companies, public and privately-held businesses, nonprofit organizations and governmental entities. In addition to traditional assurance and tax services, Weaver also provides numerous advisory services, including risk advisory; financial advisory; IT advisory; forensic accounting; litigation support; international; property tax; state and local tax; and wealth management services.
The marketing manager develops marketing strategies, tactics and plans to position Weaver’s brand and expertise to its target audiences, to expand brand recognition across markets, and to generate leads to drive revenue growth. This role is a key contributor to achieving the firm’s and the marketing department’s strategic objectives and goals. This person works with a team of direct reports, the marketing director and firm leadership (including service line and industry partners in charge) to put marketing communications tactics and processes in place and refine key messages ongoing. The marketing manager helps manage the firm’s brand, graphic guidelines and communication standards and deliverables internally and externally. The scope of deliverables and areas of oversight include a myriad of external and internal communications and marketing channels—marketing collateral, CRM, thought leadership content, advertising, events, sponsorships, social media, electronic newsletters and other client/prospect digital communications, public relations and more.
Essential Duties and Responsibilities
Collaborate with marketing director, direct reports on the marketing team and firm leadership to develop and execute targeted marketing plans
Work with partner and director stakeholders to develop and execute consistent and multi-channel marketing and communication strategies (internal and external) that are part of broader practice and industry marketing and business development plans
Manage numerous marketing team members in a direct report capacity, assisting them with day-to-day project execution and prioritization, as well as training and career development
Manage key messaging and marketing deliverables across channels to ensure quality, consistency and accuracy
Manage our CRM platform, data integrity processes, and ongoing user expansion and adoption strategies and projects.
Measure marketing activities and initiatives by tracking metrics and determining ROI
Research clients / prospects, competitors and markets as needed to assist with specific business development and marketing activities
Manage marketing-related vendors to ensure the firm receives consistent service, timely delivery and value as agreed upon
Help evolve and maintain brand standards internally and externally
Assist in the development and ongoing management of the marketing budget and strategic objectives
Adhere to the firm’s policies and procedures and core values, demonstrate their importance to others, and provide input to management on suggested modifications to firm policies and procedures as necessary
Perform other duties as assigned
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, unless it would cause an undue hardship. The employee or potential employee still has his or her responsibility to be able to perform the essential duties of the position.
Education and Experience
Bachelor’s degree Marketing, Advertising, Communications or related business discipline
8 years of relevant marketing communications experience
Broad-based experience with B2B marketing communications; accounting and/or professional service firm experience preferred
Top-notch people management and development skills
Ability to maintain a high level of attention to detail and quality assurance, while also thinking big picture and strategically
Excellent writing skills with demonstrated ability to create original content and edit the work of others
Ability to effectively manage deliverables and project execution in a fast-paced environment of internal and external resources (team members and vendors) to accomplish objectives
Working knowledge of various marketing automation technology, email platforms, graphic design programs, CRM platforms, etc.
Ability to balance many marketing plans and assignments simultaneously, prioritizing accordingly to meet and manage deadlines
Ability to interact and communicate effectively with partner stakeholders across the firm
Commitment to maintaining and continuously improving knowledge of the firm and its service offerings, marketing best practices
Commitment to evolving ongoing how the firm leverages marketing best practices and technologies to create opportunities and drive revenue growth
Excellent verbal, written, interpersonal and presentation skills
Proficiency with Microsoft applications (Word, Excel, PowerPoint, etc.)
Ability to use excellent judgment, handle confidential matters appropriately, display a professional demeanor and adhere to the firm’s core values
Work Environment Conditions
Must be able to sit for extended periods of time and work with exposure to noise at various levels for an office environment.
Ability to type on a keyboard and look at computer screen for 8 hours or more a day.
Ability to handle deadline pressure as it applies to the department engagements.
Overtime may be required.
Ability to lift approximately 40 pounds on a regular basis, and up to 75 pounds on an infrequent basis.
Ability to move, stoop, and/or bend over repeatedly as needed to reach files, workpapers, and other office materials.
Position requires tolerance for moderate stress.
Minimal travel required between firm offices when necessary.
Employee Referral Bonus Eligible.
Weaver and Tidwell, L.L.P
Website : http://weaverllp.com/