Driven Brands is the world’s leading automotive aftermarket franchise company. Based in Charlotte, North Carolina, the company’s growing portfolio of brands includes Meineke Car Care Centers, Maaco Collision Repair and Auto Painting, 1-800 Radiator, Take 5 Oil Change, and CARSTAR.
The Marketing Coordinator for Meineke Car Care Center will be responsible for deployment and daily management of marketing, advertising, and media plans at the national and DMA level to drive sales acquisition and customer retention efforts for Meineke Car Care Centers.
Marketing Strategy Development
Assist in the development of comprehensive marketing and media plans that will effectively and efficiently drive sales growth.
Work with leadership on innovative new ideas and strategies to improve marketing and Meineke brand.
Work and assist agency partners to manage marketing and promotional campaigns across TV, radio, print, online, mobile, and CRM and loyalty media channels.
Oversee daily deployment of comprehensive local market marketing and media plans.
Provide support of advertising, promotion, and retention programs supporting the Meineke brand and products at the local DMA level.
Build and deploy local media investment for multiple DMAs across franchise that interfaces effectively with national media plan.
Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans.
Work closely with Operational Managers in the specific regions to ensure all centers have appropriate information on marketing and media plans.
Understand weekly and monthly sales data to inform local marketing and advertising plans and provide recommendations or adjustments to maintain strong sales growth opportunities.
Develop relationships across franchise system to gain support and drive returning and new sales opportunities for Meineke.
Measurement and Analytics
Analyze and utilize customer insights/research to help evolve Meineke brand and identify new opportunities for sales growth
Interpret and utilize sales/product/ticket data to identify opportunities and trends and provide actionable recommendations integrated into advertising, media and promotional plans on a local and national level
Work with analytics teammates to monitor sales and build out accurate sales forecast for overall sales, products and services
Work with operations managers to provide any necessary data to improve performance on a local level
Work and lead agency partners and provide local market input and direction to drive marketing, media and promotional plans that will meet or exceed franchise sales goals.
Provide subject-matter expertise to agency partners on Meineke franchise, products and services.
This person will be a pivotal to driving flawless execution and effective integration across key stakeholders, including franchisees across multiple DMAs, regional operations managers, council and franchise leaders and finance, legal, and analytics partners.
Responsibility to drive strategic alignment of all campaign creative and materials to align with overall master brand architecture and marketing strategy.
Strong business or marketing background.
Bachelor’s degree in business, marketing, finance, or advertising preferred.
2 - 5 years of marketing experience; franchise or automotive experience a plus.
Strong written and verbal communication skills.
Strong Microsoft Excel, PowerPoint, Word skills (Office product suite)
Proficient problem-solving skills – ability to translate data into actionable marketing plans.
Self-started that excels in a performance driven environment, detailed oriented.
Collaborative working style to interface with marketing team and partners.
Ability to create and deliver presentations to franchisees and senior level management.
Additional Experience Preferences
Paid media buying – traditional and digital
CRM and loyalty program experience
Project and team management
Managing and directing marketing agencies
Solid knowledge of franchise