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Job Details

Media Sales Consultant

Company name
Raycom Media, Inc.

Columbus, GA

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Job Overview
WTVM - Media Sales Consultant

The Media Sales Consultant (further noted as the MSC), will focus on hunting, meeting and servicing multiple clients to present custom-built marketing solutions using the strongest local media products available.
Hunting for new business and using professional presentations, developed in consultation with your Success Manager, Media Planner, and Digital Team to sell specific, targeted, and measurable solutions for clients looking to market and grow their business.
Demonstrate a complete understanding of the client\u2019s business, objectives and goals by servicing and continual face to face meetings.
Effectively manages the sale, from pitch to close, to develop new business and grow existing business.
Sell and participate in all sales initiatives and projects.
Collect thorough CNA notes and effectively communicate the information to the rest of their team as well as provide detailed requests for proposals so that a complete and effective campaign can be created for our clients.
Provide all in-office communication during the first and last few hours of each day. All other times are expected to be in field.
Manage and oversee all sales projects. Your office team will conduct the brunt of the work.  In the end, the MSC is responsible for the final presentation and to ensure it is complete 24 hours before the client meeting.
Manage and continually work your account list, prospect as well as active clients.
As a consultant. the MSC is to become an industry expert including knowing all the products and services we offer, market competitive and market data.

Skills and qualifications

Minimum 2 years of outside sales experience, presenting solutions to customers.  If this experience is in marketing/advertising, this is a plus, but not required.  
Demonstrate ability to communicate effectively with decision-makers to close the sale.
Critical thinking skills including data analysis and ability to position findings to customer with actionable steps.
A quick grasp of selling dynamics, an outgoing personality and the ability to adjust to the client\u2019s environment and determine their needs.
Fluent in Excel, PowerPoint, analytics and research tools.
Experience with system such as Matrix, Wide Orbit Media Sales, and Wide Orbit Traffic is a plus if experience was in marketing/advertising.
Advanced organizational and analytical skills, especially in time management.
Proven ability to manage multiple clients\u2019 needs in a changing, fast-paced environment.
Degree in Marketing, Advertising, Communications, or related field is a plus.

Qualified applicants, apply online and attach resume. Candidate must successfully complete pre-employment drug screen and MVR check.  No phone calls please.  EOE-M/F/D/V

Company info

Raycom Media, Inc.
Website :

Company Profile
Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business. Raycom Media, an employee-owned company, is one of the nation's largest privately owned broadcasters and owns and/or provides services for 62 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions. In addition to television stations, Raycom Media owns PureCars (digital ad platform for automotive), Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), RTM Productions (a Franklin, TN-based automotive programming production and marketing solutions company), WebStream Sports (an Indianapolis-based, live event production company) and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website. Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics. With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog. Raycom Media is headquartered in Montgomery, Alabama.

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