Louisville, KY, United States
Advertising, Journalism, Healthcare
Jun 14, 2021
The Hive is Humana's in-house agency, a creative collective built exclusively to support the business and the brand. We are responsible for creative content development across all media and enterprise brand identity management for a diverse portfolio of Humana brands. Our core purpose is to create compelling brand expression and cohesive consumer experiences that enhance brand perception, build trust, and influence choice.
The Senior Copywriter role is a working team leader and critical conceptual thinker who is responsible for the individual skill development of a small team, developing strategic creative for marketing campaigns, and managing the brand voice and verbal expression for multiple lines of business. The Senior Copywriter uses creative writing expertise, business and brand insights, and analysis of moderately complex situations or data, to recommend creative solutions for print, digital and environmental applications.
To be successful in this role, you are a strategic writer with proven ability to write original copy for marketing campaigns and oversee all aspects of translating brand voice and managing the verbal identity for a broad portfolio of brands. You must be able to lead people and process to build dynamic brand identity systems and deliver exceptional creative that enhances brand value. Ultimately, you are a brand advisor and creative catalyst who will build a collaborative culture with the agency team, internal business and marketing partners, and external agencies
Manages a team a of creative professionals and their individual skill development plans.
Strengthens consumer perception and corporate reputation by ensuring consistent, accurate use of the brand identity across all internal and external communications.
Collaborates with agency team to develop creative briefs, provide art direction to the team and external agency partners, and present strategic concepts to internal marketing partners.
Translates business and brand objectives into creative strategy for brand identity systems and integrated marketing campaigns.
Ensures brand consistency, campaign continuity, and creative quality for multiple lines of business.
Develops creative content for all media including print, digital, social, video, and environmental applications.
Accountable for the creative development process from concept through final implementation.
Fosters a collaborative creative culture and provides constructive critique that elevates outcomes.
Negotiates daily creative priorities and ensures the right resources are aligned to projects.
Proactively communicates progress against budget and schedule requirements.
Advises on relevant industry trends and establishes creative development best practices.
Bachelor's degree in English, Communication, Advertising, or a related field of study.
An industry competitive portfolio that demonstrates a strong mastery of developing strategic concepts and strong headline copy.
Minimum 5 years of professional creative development experience in an agency environment.
Minimum 2 years of experience leading a creative team.
Advanced conceptual and technical skills, and acute attention to detail.
Demonstrated ability to independently advance the creative development process, facilitate collaboration, and provide constructive critique.
Strong communication and presentation skills and ability to lead with influence at all levels of the company.
Proven ability to work well under pressure, meet deadlines, and manage multiple projects simultaneously.
Proficiency with industry standard design tools, including Adobe Creative Suite, and Microsoft Office software.
Effective time and resource management.
Proficiency with Agile methodologies.
Healthcare industry experience.
Active participant in marketing/creative industry professional communities.
Position located in Louisville, KY
Candidates outside of Louisville must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M
Occasional travel may be required
Portfolio must be submitted with application to be considered. Include a maximum of 5 work samples which best demonstrate your skills.
Scheduled Weekly Hours
Website : http://www.humana.com