The Media Manager (MM) is responsible for leading the success of clients’ online marketing programs by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. The MM is analytical and uses problem solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Assumes accountability and ownership of multi-channel program successes and failures for several client accounts.
Monitors and reports program financials, budgets, and fees to senior management
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Directs and manages the daily work flow of all client programs, including initiation and management of projects across departments
Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
Creates and executes digital account strategies and plans for each client
Effectively manages keyword strategies
Understands multi-channel optimization best practices and articulates knowledge and client deliverables effectively
Provides excellent communication via phone, emails and direct contact
Effectively creates and delivers client presentations
Provides thought leadership to clients
Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
Manages budgeting, forecasting, billing and invoicing
Meets specified deadlines
Team Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Adopts stated account management standards and program management best practices
Assists in training, mentoring, and developing team members
Reverse mentoring with another colleague of a different channel expertise
Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Bachelor’s degree, concentration in business, marketing, or advertising preferred
2-3 years of account management experience in online advertising, direct marketing, or e-commerce
experience (paid search/social/display/programmatic)
Demonstrated problem solving and project management skills
Minimum of 1-2 years as associate account manager or equivalent if internal candidate
High competency level in MS Office with specific strengths in Excel and PowerPoint
Able to work independently and balance multiple tasks
All your information will be kept confidential according to EEO guidelines.
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