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SEO and SEM Specialist - Catalyst

Company name
Campus Advantage

Austin, TX

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Catalyst is a full-service marketing agency serving off-campus student housing properties, multifamily properties, universities, residential, and commercial real estate clients. We specialize in branding and marketing efforts that assist our clients in leasing up to their desired goal.The pace at Catalyst is fast, and we are incredibly dedicated to our clients, so we are looking for someone that can work well independently, is self-motivated, has a great attitude, and loves working in a team-oriented environment.Cover LetterSo, before we get started on interviews, we would like to see your experience, but we also want to learn more about you. Tell us a bit about yourself – what are your interests, passions, and personal goals? Why do you think you’d be a great fit at a growing marketing agency in this specific role? What is an achievement that you are proud of? It’s your chance to shine, so send us a glimpse into what makes you unique. You can send a video, written letter, audio file, whatever format you feel fits you. Thank you for your interest in Catalyst!SEO and SEM/SMM SpecialistThe person in this role will be responsible for executing search engine optimization (SEO) tactics on a monthly basis, including on-page SEO, local SEO, blogging, link building, and more. This person will also be responsible for executing search engine marketing/social media marketing (SEM/SMM) strategies on a monthly basis, including AdWords campaign setups, optimizations following Catalyst and Google best practices, keyword research, and more. Finally, this individual will be responsible for monitoring the effectiveness of both SEO and SEM/SMM services and analyzing the data to tell a story when reporting to clients.Required EducationBachelor’s degree in marketing, communications, advertising, or a related fieldRequired Experience3 years of SEO and/or SEM/SMM experienceMust demonstrate technical knowledge of SEO and SEM/SMM strategies/tacticsMust demonstrate an ability to writeMust demonstrate technical knowledge of the Google AdWords platformExperience in student housing, commercial real estate, multifamily housing, university marketing, senior living, finance, or real estate development is a plusExperience in other digital marketing services (email, web development, SEM/SMM, or social media) is a plusPlease show some examples of improvements in SEO and/or SEM/SMM over the course of a campaign in your cover letter.CORE COMPETENCIES, DUTIES, AND RESPONSIBILITIES:Search Engine Optimization SkillsDemonstrated ability to outline and execute a long-term SEO strategyAbility to research and prioritize organic keywordsAbility to set up analytics platforms and trackingAbility to execute on-page SEO strategies in both front- and back-end web developmentAbility to execute local SEO strategies and listing managementAbility to research, write, publish, and promote blog contentAbility to evaluate link profiles and identify link opportunitiesExperience in social media marketing is a plusExperience with AdWords or SEM/SMM campaigns is a plusSearch Engine Marketing SkillsDemonstrated ability to launch an SEM campaign on the Google AdWords platformAbility to research relevant keywordsAbility to analyze an ongoing campaign and implement strategies to increase performanceAbility to review landing pages and provide recommended updates to increase performanceAbility to write ad copy for text ads and provide creative direction for display adsAbility to study for and pass the Google AdWords’ Search Advertising, Mobile Advertising, and Display Advertising examsComputer SkillsUnderstanding of Google AdWords, Google Analytics, Google Search Console, and Google Tag ManagerUnderstanding of the WordPress CMSBasic understanding of HTML and CSSUnderstanding of jQuery or JavaScript is a plusCommunication SkillsExperience with data-driven reporting and storytellingAbility to work directly with clientsContribute openly regarding recommendations, research, strategies, and efficiencies Organizational SkillsDemonstrate an ability to organize workload and workflowEffectively plan and organize your day-to-day priorities — handling multiple projects efficiently, effectively, and productivelyPrepare thorough, accurate, and consistent work to clients reflective of the agency’s quality standardsBe able to adapt to workload and working conditions while maintaining a positive attitude and professional demeanor

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Campus Advantage

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