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Job Details

Director Marketing Operations

Company name
Krispy Kreme Doughnut Corporation

Location
Winston Salem, NC
7 hit(s)  

Profile


Krispy Kreme

ID: 2018-6633
# of openings 1
Job Locations US-NC-Winston-Salem
Posted Date 05/16/2018
Department Marketing

Overview

The Director of Marketing Operations is a proven, hands-on leader responsible for how Marketing works. From creative development to in-shop execution, s/he will support the global system by putting in place strong operational standards for creative assets, packaging, point-of-purchase distribution and trafficking. S/he is the air traffic controller for all graphic elements and marketing assets and is therefore highly cross-functional, enabling franchisees across the globe, shop managers and marketers in ensuring that growth initiatives are supported with executional and creative excellence. This is a critical role for creating strong communication of the Krispy Kreme brand and involves both strategic management of resources while being hands-on to ensure execution excellence.

Responsibilities

Strategic Excellence

  • Work with marketing management to determine agency strategy and find the best agencies to support that strategy.
  • Steer the creative process with internal teams and agencies, from brief to shipping.
  • Determine and manage the best use and balance of internal and external creative resources to create creative work that builds the brand and retail at shops.
  • Collaborate with CPG marketers, retail marketers and Procurement to ensure best in class packaging and production resources.
  • Work with marketing and development teams to determine in-shop and drive-through consumer communication flow.
  • Stay current on industry trends and best practices for creative production and delivery systems across a global network.
  • Maintain a strong understanding of brand standards and their application ensuring that all materials/content developed and implemented are in compliance.
  • Good creative eye.


Execution Excellence
    • Provide customer service tools, database resources and vendors to franchisees and company shops to provide seamless, on-time delivery of creative assets including POP and menuboards.
  • Determine and implement best digital tools for collaboration, creative asset management and implementation at retail both globally and domestically.
  • Enforce production processes to minimize number of review times, reduce error rates and minimize costs. Partners with the brand project manager to manage/influence smart budget decisions, as well as recommend appropriate vendors and creative resources as needed.


  • Establish reporting protocols to determine delivery effectiveness.
  • Establish ‘quick turn' creative resources for multiple versions of POP and other creative assets globally.
  • Work with Procurement on packaging design, press runs, and suppliers to ensure great design and functionality.


Qualifications

  • Bachelor's degree in marketing, advertising or related field.
  • 5-7 years relevant work experience in an agency or client-side marketing team. Traditional advertising, print production, and/or creative management is most relevant.
  • Collaboration mindset
  • Superior ability to prioritize and manage multiple projects, shift priorities and work under tight timelines in a fast-paced environment while producing quality creative outputs
  • Excellence communications, writing and interpersonal skills
  • Leads teams both internal and external as well as cross functionally across the organization
  • Self-motivated with an innovative, can-do spirit that is proactive, results-focused, and team-oriented
  • Pass a pre-employment drug screen and criminal background check

Krispy Kreme supports a diverse and drug free workplace. EOE. EVerify Employer.https://analytics.click2apply.net/vbo8GErTkwY4etrb7heqXq>

PI102460951

Company Profile
Krispy Kreme is a leading branded retailer and wholesaler of high-quality doughnuts and packaged sweets. Our principal business, which began in 1937, is owning and franchising Krispy Kreme doughnut stores at which over 20 varieties of high-quality doughnuts, including our Original Glazed ® doughnut, are made, sold and distributed together with complementary products, and where a broad array of coffees and other beverages are offered. (2009 10K)

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