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Director Programmatic

Company name

$170,000 to

New York City, NY

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CLIENT: An independent performance focused digital media agency, specializing in programmatic display, search, and social.

Programmatic Director

Were looking for a Director to manage a team of programmatic specialists and drive business insights for our music and entertainment platform clients. You must be highly motivated, focused yet flexible, a strong analytical thinker and able to manage data, clients and teams.

Your Responsibilities


* Be the critical results driver for the brand, driving success based on the brands KPIs

* Dig into the true business needs to create enhanced attribution models to evolve performance measurement

* Analyze 1st and 3rd party data to create custom audience segments for cross-channel use

* Understand clients website, assets and customer journey to develop tagging, DCO, and personalized messaging strategies based on these custom segments

* Own trades in multiple programmatic consoles with a deep understanding of campaign management and optimization strategy (bid management, tactics, data and audience analysis, etc.)

* Identify short and long term optimization opportunities that drive campaign results and actionable business insights

* Ensure learnings are being shared and acted upon across channels (SEM, paid social, programmatic)

* Present key findings and actionable insights to brand stakeholders

* Work with the Analytics team to develop an incrementality strategy across channels

* Be the clients go-to for thought leadership, sharing articles, POVs and incremental opportunities on a regular basis

* Appropriately escalate and provide solutions for client challenges


* Be the process expert for onboarding clients to our DSP and DMP platforms

* Identify flow of inventory trends within the DSPs based on volume of media spend, seasonality, environmental factors and marketplace changes

* Analyze verification data to improve the quality of impressions purchased

* Create workbooks and macros to help organize data strategy into actionable segments

* Regularly assess current processes to improve efficiency


* Manage direct reports workload and development

* Support business growth by identifying upsell opportunities with current clients and assisting in new business

* Be an agency thought leader, writing POVs to share internally and externally

* Attend industry conferences, representing the agency on panels when relevant

* Evolve relationship with key media partners to ensure were changing how we do business together to stay ahead of the marketplace

* Actively participate in local industry communities as a positive agency spokesperson, sitting on advisory boards and networking where possible


* 8 years of experience in digital advertising; minimum two years specializing in programmatic

* Deep understanding of working in programmatic platforms (familiarity with The Trade Desk and TubeMogul a plus)

* Passion for digital marketing, programmatic advertising and our clients business

* An even bigger passion for data, analysis and Excel

* Programmatic experience across display and mobile required, additional channels a plus

* Strong analytical skills with the ability to make data-driven recommendations

* A knack for building compelling decks in PowerPoint

* Positive attitude/team player

* Organized/detail oriented

* Strong oral and written communication skills

* BA/BS degree in advertising, marketing, business, economics or equivalent work experience

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