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Sr. Media Buyer Sr. Market Research Analyst

Location
Orlando, FL

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Sr. Media Buyer (Sr. Market Research Analyst)','1807329','!*!At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.
We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.Summary

The Sr. Media Buyer is responsible for
defining the market opportunities, strategies, plans and tactics to drive
results for our academic partners. The Sr. Media Buyer serves as a thought
leader and will be informed about media trends, best practices and the
advancement of digital placements. He or she may be allocated to focus on a
particular component of the marketing life cycle and or channel. This is senior- level position which
requires expert knowledge and little to no instruction.

 

General Responsibilities

Responsibilities are applicable based on the position
focus/channel

Lead the analysis and development of
strategies for new and potential product/services, markets, and advertising
opportunities.Understand current/prospective consumer
data, competitors and marketing/channel sources and provide insights for
partner promotion.Manage digital marketing strategies to
deliver conversions on Pearson-owned web properties.Provide strategic recommendations to
optimize marketing and advertising channels to drive campaign results and
exceed defined objectives.Identify and present new/innovative
opportunities to drive digital ROI.Collaborate with Account Management and
Media & Analytics leadership to conceptualize, and manage campaign strategy
and effectiveness.Present media campaign findings to both
internal leadership and external Academic partners.Provide World Class Marketing Client
Service Management by creating synergies with our internal teams & Academic
Partners which empower us to exceed our objectives.Manage relationships with various
vendors, working closely to optimize budget and drive performance.Deliver on-going and in-depth data
analysis to spot trends/shifts in the media landscape and leverage
opportunities to improve performance and ROI.Collaborate across channels with other
teams to provide partner with a holistic view of their digital footprint and
better understanding of how each media channel interacts with each other.Participate in partner meetings to
discuss account performance, interpretation of data, and actionable plans based
on findings.Oversee channel(s) budget and
performance including forecasting and reporting.
























','Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.','','','','!*! 

General Qualifications

4-year
degree from an accredited institution in Marketing or equivalent
discipline OR appropriate combination of experience and education.Minimum
5 years’ experience with media buying in the areas of
Digital, Television, Radio, and Outdoor. Requires
expert level experience in the following areas:Experience
with media plan research, development and implementation.Experience
booking media, developing po’s, cancellations, media change requests etc
while hitting .stated campaign objectives.Strong negotiating skills.Experience with the
development, management, analysis, reporting and forecasting of media
campaigns.Experience with web
analytics platforms.



Supervisory Responsibilities

NONE.','US-FL-Orlando','','2101 Park Center Drive','Suite 250','Orlando','32835','Marketing','North America','Regular Employee','Standard','Individual Contributor','Day Job','Yes, 25 % of the Time','May 16, 2018','Ongoing','Full-time Regular','Full-time Regular','Sr. Media Buyer (Sr. Market Research Analyst)

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