Heat Brand Strategist & Planner - Seattle
Deloitte is one of the leading professional services organizations in the United States, specializing in audit, tax, consulting and financial advisory services with clients in more than 20 industries. We provide powerful business solutions to some of the world s most well-known and respected companies, including more than 75 percent of the Fortune 100.At Deloitte, you can have a rewarding career on every level. In addition to challenging and meaningful work, you ll have the chance to give back to your community, make a positive impact on the environment, participate in a range of diversity and inclusion initiatives, and find the support, coaching, and training it takes to advance your career. Our commitment to individual choice lets you customize aspects of your career path, your educational opportunities and your benefits. And our culture of innovation means your ideas on how to improve our business and your clients will be heard.
Heat Deloitte Digital is a full-service creative agency that believes in the power of surprise to build brands, solve problems, and kindly take over the world. Headquartered in San Francisco, with offices in New York and Seattle, Heat brings to life traditional, digital and social content for a wide array ofbrands. We are an internationally recognized award-winning agency, with nine Cannes Lions to our credit.. We prioritize creative thinking and take pride in what we do. We're growing, and seeking a Brand Strategist & Planner in Seattle.
At Heat Deloitte Digital, creative planners help build and set the communication strategy for marketing campaigns. We've organized our planning group around three central pillars: brand strategy, content strategy and channel strategy. As the leading Brand Strategist you'll be
You love brands of every shape and size: consumer brands, internal brands, employer brands and personal brands. You know that a brand is more than just a logo and a tagline; a brand is the holistic culmination of every interaction and touchpoint. You know how to find market opportunity in crowded spaces. A Heat Seattle, we believe that everything is branding, to the brand strategist is kinda a big deal.
Work you'll do
Break down brands into their core values and articulate their value propositions
Use audience personas and market research to inform brand positioning
Oversee market research and social listening for current brand perception
Distill data into actionable audience insights
Develop brand guidelines and collaborate with designers on the visual execution of the brand
Collaborate with the Associate Creative Director on writing
Design and help execute brand marketing campaigns
Inform measurement strategies for brand KPIs
Cultivate relationships across the Deloitte network to identify opportunities to sell in brand strategy work to some of Deloitte's biggest clients
Contribute to overall Studio growth & culture
Bachelor's Degree in marketing, communications or similar field of study
5 - 8 years' experience working in advertising, marketing, branding or other creative agencies; in-house brand management experience will also be considered
Knowledge of frameworks for brand building and brand revitalization
Experience responding to RFPs and nurturing business development prospects
Highly comfortable presenting work and pitching new business opportunities
Strong time management skills and ability to prioritize multiple clients and strategic initiatives
Ability to receive constructive feedback and develop skills in junior staff
Flexibility and adaptability required
Familiarity with the principles of design thinking
Experience managing a team, inspiring others and helping them navigate an ever-changing industry
Cultivate an internal and external thought leadership platform on why branding matters
Willingness to travel up to 40%
At Heat, we develop traditional, digital and social content for a wide array of consumer and B2B brands at the leading edge of today's client marketing challenges. You'll work with kind, smart, hardworking people (if we do say so ourselves) who care about the work we create.Learn more about Heat.
How you'll grow
At Heat, we focus on helping people at every level of their career identify and use their strengths to do their best work every day. From entry-level to senior leadership, we believe there's always room to grow. We offer opportunities to help sharpen skills, and work alongside industry-leading talent on a daily basis. Our Heaters have a variety of opportunities to continue to grow throughout their career.
About Heat's relationship with Deloitte Digital
We've recently joined forces with Deloitte Digital to offer our award-winning creative services to allow brands to realize their ambitions at a larger scale.
At Heat, we know that great people make a great organization. We value our people and our partnership with Deloitte offers employees a broad range of benefits. We'll see you at the benefits meeting.Learn more about what working at Heat can mean for you.
Heat's culture stems directly from our philosophy. And if you enjoy philosophy, you can read ourshere. If you're more of a math and sciences person and think philosophy is nothing more than a class you avoided in college, that's fine too.
Heat in the Community
Heat's purpose is to make an impact. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that we have the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities.
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see ****for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
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Category: Management Consulting