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Job Details

Digital Marketing Specialist Paid Social

Company name
National Safety Council

Itasca, IL, United States

Employment Type

Marketing, Advertising, Media, Pr

Posted on
Feb 25, 2020

Valid Through
Jun 09, 2020

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Job Location

Itasca - Itasca, IL

Position Type

Full Time

Education Level

4 Year Degree

Travel Percentage


Job Shift


Job Category




The ideal Digital Marketing Specialist (Paid Social) candidate is a strategic-minded mix of buyer and analyst as well as a social media enthusiast who can create thoughtful paid social media recommendations for strategy-driven campaigns. This role will develop paid social media strategy and execute paid social campaigns. The successful candidate must be able to think strategically to identify issues that need to be prioritized or resolved, and they will have a clear understanding of best practices for executing paid social media campaigns across all of the major platforms (Facebook, LinkedIn, etc.).

The Digital Marketing Specialist (Paid Social) will work collaboratively with marketing and communications team employees to support social programs that meet and exceed NSCs business objectives. This role will report to the Digital Marketing Manager and work closely with the analytics and other internal teams to enable world-class paid social media strategy and execution for NSC.


Strategy (25%)

Strategize, execute, and manage a variety of client Facebook and LinkedIn ad campaigns from conception to creative to execution to analysis.

Assist with the creation and management of Paid Social, PPC and Display campaigns and media plans.

Provide recommendations on paid creative formats and dimensions dependent on campaign strategy and objectives.

Develop presentation decks and present marketing strategy, new vendor recommendations, and performance reviews to internal and external teams.

Develop marketing strategies and marketing plans to support and achieve the clients business objectives

Analysis (25%)

Analyze trends and innovations in paid social media models and social networks.

Gather data on consumer, competitor, and market conditions.

Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.

Collect, analyze and interpret data to provide insights as to what the numbers mean for the customers current paid campaign as well as long-term paid strategy.

Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear roadmap for the future.

Execution (50%)

Manage organizational requirement updates across both 1st and 3rd party landing pages.

Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.

Prepare reports and present results to clients and management.

Evaluate and maintain proper compliance practices through compliance solution tools, by addressing and resolving all compliance violations across 3rd party vendor campaigns.

Build and manage ongoing communication with 3rd party marketing vendors, including budget changes, performance monitoring, pricing negotiation, and client needs.

Coordinate and execute vendor pricing and insertion orders.

Utilize multiple media platforms to successfully deliver display, social, and affiliate media to customers.

Complete other duties, tasks and activities as they arise.


Bachelor’s degree in Marketing, Advertising, Business, or relevant field.

Minimum 3 years’ experience in digital media buying/planning, primarily paid Facebook advertising

Working knowledge of Facebook Ads Manager, Google Analytics, Google Tag Manager, and Google Ads

Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)

Solid understanding of digital landscape and ability to manage performance across multiple campaigns

Data-driven individual with effective problem-solving skills

Strong interpersonal communication skills with an ability to present information to small groups

Excellent writing and creative content skills and strong, professional verbal communication

Ability to work independently and in a team environment

Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities

Proficient in MS Office Suite

E-Commerce platform experience a plus

NSC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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Company info

National Safety Council
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