The Director, Ecommerce & Performance Media has ultimate accountability for the effectiveness of the entire Performance Media team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilizes tech based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, and video. This role will have an increasing focus on ecommerce, e-retail and eMerchandising as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and have the ability to build and scale an integrated team of performance practitioners and media planners.
With his/her unique understanding of the broader traditional and digital media space, the Director will be expected to closely collaborate with our Starcom as well as Performics teams to drive seamless integration of planning and execution of a holistic performance plan for our clients.
The Director is responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts towards stated client and company objectives. The GMD will manage and direct Performance Media teams, including Associate Directors, Supervisors, Senior Planners, Senior Analysts and Analysts. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.
Develops, manages, and monitors client service delivery executions of the assigned accounts
Oversees process development and execution management
Assures quality control of all media planning and implementation
Enforces Best Practices
Prepares and presents annual financial plans and human resources plans
Ecommerce & Performance Media
Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, mobile, video and affiliate
Well versed in Amazon Media activation
Coordinates efforts across different digital media channels to drive optimized recommendations
Continuously evaluate and improve upon all digital media opportunities
Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
Participates in building and evolving the PM practice, vision and areas of expertise
Team Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Conducts performance reviews and career path plans for direct reports
Provide training in cross media planning to their directs reports and bellow teams
Facilitates the development and documentation of best practices for improving operational efficiencies within the team and the group
Understands and explains the features and benefits of all Performics products and services
Support both Starcom and Performics with cross sells of products and services
Bachelor’s degree, concentration in business, marketing, or advertising preferred
7-9 years of account management experience in online advertising, direct marketing, or e-commerce; client and agency experience preferred
4 years of demonstrated success in managing and leading people
2-4 years of digital marketing preferred with desirable focus on search engines, display and/or social media
Experience in managing an organization
Demonstrated understanding of online marketing principles
High competency level in MS Office with specific strengths in Excel and PowerPoint
Able to work independently and balance multiple tasks
All your information will be kept confidential according to EEO guidelines.
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