Regency Centers Corporation
Los Angeles, CA, United States
Manager, Marketing, Real Estate, Advertising
About the Company:
Regency Centers Corporation (NYSE: REG)
Regency Centers is the preeminent national owner, operator, and developer of shopping centers located in affluent and densely populated trade areas. Our portfolio includes thriving properties merchandised with highly productive grocers, restaurants, service providers, and best-in-class retailers that connect to their neighborhoods, communities, and customers. Operating as a fully integrated real estate company, Regency Centers is a qualified real estate investment trust (REIT) that is self-administered, self-managed, and an S&P 500 Index member. For more information, please visit
About this Opportunity:
Regency Centers is seeking a
Property Marketing Manager
to join our Los Angeles, California regional office. The Property Marketing Manager will be responsible for executing Regency’s consumer marketing efforts, sponsorship/activation activities, and will handle the execution of marketing-related initiatives related to the future of retail and retail real estate. This individual will collaborate with both internal and external stakeholders to ensure goals are met, and will also assist Marketing leadership in strategic planning, marketing plan and budget development and implementation, and program analysis and reporting.
Work with Senior Manager, Property Marketing to execute property-level development marketing needs (i.e. groundbreakings, grand openings, community open houses), and curate property-specific activation and programming . Opportunities may include experiential marketing initiatives, technological integrations, pop up shops, temporary tenants, and other alternative consumer experiences.
Identify and implement sponsorship opportunities for generation of alternative revenue.
Develop and execute property marketing programming including internal communication, tenant coordination, vendor sourcing and oversight, contract facilitation and post-event evaluation.
Work with Marketing senior leadership to develop and ensure property brand integrity, developing and maintaining on-site marketing collateral designed to achieve brand vision and marketing objectives.
Coordinate efforts for social and digital marketing programs designed to ensure consistent brand messaging (digital and social media, influencer programming, website and email marketing and direct digital advertising).
Work with Marketing’s senior leadership to execute innovation initiatives that touch Marketing’s three disciplines of Market Research, Communications/Branding/PR, and Property Marketing.
Bachelor’s degree in Marketing, Event Planning, Communications, Advertising or related field from an accredited institution
At least three (3) years of relevant experience in marketing
Expertise in consumer marketing, product positioning, communications, and social media
Demonstrated ability to strategize, conceptualize, and develop innovative marketing tactics that build foot traffic and create awareness
Proven results in executing social and digital marketing campaigns and delivering creative ideas that position a brand for success
Advanced proficiency with the Microsoft Office suite and database management
Strong quantitative, analytical, and budgeting skills
Ability to travel to centers/offices within our national portfolio, focusing on our West Coast centers
Flexible to work varied schedules including weekends, some evenings and holidays when necessary
Experience marketing for retail shopping centers or malls
Knowledge of commercial real estate and the leasing process
Familiarity with retail market research
Event planning experience
Experience using graphic design production software such as Adobe Creative Suite is a plus
Strong communication skills (e.g. being capable of precise written and verbal communication; the ability to present to customers and audiences of all sizes and respond to questions from management, tenants, clients, and customers; and the ability to communicate the value of goods/services being provided
Problem solving skills, creative thinking, and resourcefulness
Comfortable working daily with senior management and fast-paced real estate professionals
Self-motivated and proactive, able to work independently in a dynamic team environment with minimal supervision
Organizational and time-management skills with a proven ability to set and adjust priorities based on activity
Cognizant of retail trends with the ability to identify social media influencers and recognize engaging consumer experiences
We recognize people as our most valuable asset. Our competitive compensation and benefits package includes a 401(k) profit sharing plan with company match, medical insurance with prescription drug coverage, dental insurance including coverage for orthodontics, vision insurance, an incentive-based wellness program, flexible spending accounts, paid parental leave and compassion leave, company-paid short-term and long-term disability insurance, company-paid life insurance, educational assistance, matching charitable gifts, flexible paid time off, and paid holidays.
*Regency Centers is an equal opportunity employer.
Qualified applicants will receive consideration without regard to age, race, color, religion, sex, gender identity, sexual orientation, disability, national origin, or protected veteran status. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of background investigation. Regency Centers is a smoke-free and drug-free workplace. Pre-employment drug screening is required. No recruiters or agencies without a previously signed contract. Only candidates whose profiles closely match requirements will be contacted during this search.
Regency Centers Corporation
Website : http://www.regencycenters.com
Regency’s centers are thriving shopping destinations that connect to shoppers in our neighborhoods and communities. Located in affluent and densely populated trade areas, Regency’s 59 million square foot portfolio of 429 properties are merchandised with highly productive grocers, restaurants, entertainment options and best-in-class retailers. Operating as a fully integrated real estate company, Regency is a qualified real estate investment trust that is self-administered and self-managed, and a member of the S&P 500 index.