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Senior Media Manager

Los Angeles, CA

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Senior Media Manager
Los Angeles
The Senior Media Manager (SMM) is responsible for leading the success of clients’ online marketing programs, including paid, natural search, display, social, mobile, video, programmatic, and affiliate. The SMM provides thought leadership on strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners and internal staff members. The SMM is analytical and uses problem solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Role Objectives:
Account Management
• Assumes accountability and ownership of search, display, social, mobile, video, programmatic and/or affiliate program successes and failures for several client accounts. Monitors and reports program financials, budgets and fees to senior management
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Program Management
• Directs and manages the daily work flow of all client programs, including initiation and management of projects across departments
• Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
• Creates and executes digital account strategies and plans for each client
• Develops and modifies bidding strategies in search, programmatic, display or social and effectively manages keyword strategies on paid search engines
• Understands natural search optimization best practices and articulates knowledge and client deliverables effectively
• Provides excellent communication via phone, emails and direct contact
• Effectively creates and delivers client presentations
• Provides thought leadership to clients in all channels
• Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
• Manages budgeting, forecasting, billing and invoicing
• Meets specified deadlines
Team Leadership & Development
• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Adopts stated account management standards and program management best practices
• Assists in training, mentoring, and developing team members
• Reverse mentoring with another colleague of a different channel expertise
Process Improvement
• Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Minimum Qualifications:
• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• 3-4 years of account management experience in online advertising, direct marketing, or e-commerce
• Search, display, social, mobile, programmatic, video or affiliate experience
• Demonstrated problem solving and project management skills
• Minimum of 1-2 years as media manager or equivalent if internal candidate
• High competency level in MS Office with specific strengths in Excel and PowerPoint
• Able to work independently and balance multiple tasks
All your information will be kept confidential according to EEO guidelines.
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