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Program Marketing Manager NA Signals Safety amp Integrity

Menlo Park, CA, United States

Posted on
Jul 17, 2021

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**MEMBERS ONLY**SIGN UP NOW***.'s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at **MEMBERS ONLY**SIGN UP NOW***. are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The digital ecosystem is evolving, driven by regulation, cultural shifts, and consumer expectation for privacy, transparency, and safety in data use. Our goal and responsibility is to equip businesses of all sizes with a leading industry view and solutions to evolve their business and prepare for the future.**MEMBERS ONLY**SIGN UP NOW***.’s North America Business Marketing team is seeking an experienced, savvy, and energetic Signals, Safety & Integrity Marketing Manager for the region. This leader is passionate about ensuring that the digital ecosystem continues to create unique value for businesses around the world through advanced, privacy & brand-safe approaches to advertising and data. The successful candidate will help develop and execute the outbound marketing strategy to support our Signals initiatives, as well as our Brand Safety & Business Integrity initiatives in North America. This will include designing marketing programs that inspire leading marketers, and bring transparency to **MEMBERS ONLY**SIGN UP NOW***.’s approach to the Ads Ecosystem (including browser technology, operating systems, policy & regulatory changes & more). This person will have the ability to simplify complexity and will collaborate with cross-functional partners such as Policy, Legal, Sales, Product & Global Marketing leaders to drive impactful marketing results. This role will report into the North America Programs & Platforms Lead.

Required Skills:

Act as a strategic thinker, a storyteller and a proactive self-starter with a track record of resilience under pressure
Set the business marketing strategy to support Signals, Safety & Integrity initiatives in North America
Develop the outbound marketing plan for Signals, Safety & Integrity, complete with integrated marketing tactics (e.g., POVs, narratives, messaging, presentations, guides, product collateral, videos, digital, etc.)
Partner with global and regional cross-functional teams, including business product marketing, sales, and PR and policy, to advance goals and activations across all channels
Liaise with the global platform and program teams to highlight regional needs and continuously surface NA initiatives and success stories
Measure & optimize regional marketing tactics to drive impact against **MEMBERS ONLY**SIGN UP NOW***.'s brand, revenue and & future business growth
Stay abreast of breaking news, geopolitics and technology trends in the industry

Minimum Qualifications:

6 years experience in marketing or advertising, positioning and messaging including account planning, strategic planning, communications planning, or product marketing in advertising agencies or marketing organizations
Experience working within the North America market
Cross-functional, project management and leadership experience with experience influencing up and across all levels of the organization
Knowledge and energy about the digital advertising industry landscape
Demonstrated communications skills & experience synthesizing complex technology products and client needs into simple, powerful stories to multiple audiences
Thrives in a rapid, ambiguous and high-pressure environment
Quantitative analytical experience and strategic thinking
Experience working with and managing work across senior & executive-level leadership
Demonstrated budget management and resource planning experience

Preferred Qualifications:

Experience in the digital advertising industry
Experience in B2B Marketing
Management experience

Industry: Internet

Equal Opportunity: **MEMBERS ONLY**SIGN UP NOW***. is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. **MEMBERS ONLY**SIGN UP NOW***. is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at ****.

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