Dallas, TX, United States
Nov 23, 2020
Asst Manager, Brand Media','2002211','!*!COMPANY OVERVIEW
For over a century, **MEMBERS ONLY**SIGN UP NOW***. Group has served the unique needs of our discerning customers by staying true to the principles of our founders: to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. **MEMBERS ONLY**SIGN UP NOW***. Group is comprised of the Specialty Retail Stores division, which includes **MEMBERS ONLY**SIGN UP NOW***. and Bergdorf Goodman, and our international brand, mytheresa.com. Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 **MEMBERS ONLY**SIGN UP NOW***. full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele. In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by **MEMBERS ONLY**SIGN UP NOW***. off-price stores that cater to a value oriented, yet fashion minded customer. Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com. Every day each of our 15,000 NMG associates works towards the goal of enabling our customer to shop any of our brands anytime, anywhere, and on any device. Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.','!*!Summary Statement:
As a part of the newly created Marketing Strategy and Effectiveness team, this role supports the Brand Media planning function. In the role, the Associate will contribute to brand campaign media planning to deliver effective customer engagement through marketing channels. More specifically, they will execute and traffic brand media campaigns with channel partners, providing live optimization for effectiveness. Additionally, setting up tagging and reporting constructs for optimal reviews of effectiveness will be key.
Responsibilities & Qualifications
Estimated Time Breakdown
Measurement / Analytics
Responsibilities & Duties
Create and deliver effective insight and data-driven plans to engage with the right customers through various media channels
Provide subject matter expertise on executing brand media campaigns across different platforms
Lead with social media to execute seasonal brand campaigns across channels while maintaining consistency to brand guidelines
Assist in day-to-day brand partner planning and external communications
Translate campaign objectives into activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities
Manage campaigns to ensure budgets pace effectively and tactics are optimized towards defined KPIs
Collaborate with publishers to source, evaluate and implement deals that provide high quality inventory opportunities
Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
Monitor campaign pacing, budgets, optimizations and results, both in-flight and post buy
Oversee execution of operational tasks including budget management, billing and campaign creative trafficking
Manage media plan implementation and timely launches with accurate trafficking and content tagging
Responsible for set-up and launch of brand media campaigns
Assist the data and analytics teams to deliver regularly scheduled reporting and optimization recommendations
Create reports and provide data-driven recommendations to deliver against KPIs
Present campaign recaps and insights to internal teams and external stakeholders
Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements
Creatively explore and share insights into channel opportunities, partnerships and content marketing shifts
Develop strong working relationships with members of the broader Marketing team including brand partnerships, category marketing managers, creative, media activation, merchants and analytics
Keep key stakeholders including brand partners and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
5 years of media planning experience in either an agency or corporation
Bachelor’s degree in Marketing or relevant field.
Excellent knowledge of analytics tools and campaign evaluation metrics.
An analytical mind with a creative eye.
Exceptional communication and presentation skills.
Must be able to work well within a team.
Ability to craft compelling narratives, media objectives & plans with activation ideas based on business need, consumer insight (quant & qual) and channel understanding
Capable of translating ideas & insight into actionable media executions
Knowledge of the media landscape, including the latest in publisher offerings
Working knowledge of the Google Marketing Platform and Adobe Analytics
This job description is not designed to cover or contain a comprehensive listing of duties, responsibilities, or activities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
','United States of America-Texas-DALLAS-Dallas-1700 Pacific','','**MEMBERS ONLY**SIGN UP NOW***.','1700 PACIFIC','Dallas','75201','Advertising/Marketing/Public Relations','Corporate','Full-time','Day','Regular','Standard','Individual Contributor','No','Nov 23, 2020','','','Asst Manager, Brand Media