Edward Jones is seeking a leader to drive our national brand advertising efforts to target investors. This
includes positioning, key message development and media strategy. Working closely with our Investor Research & Insights area, you will be involved in field research and then interpret and apply insights to campaigns designed to appeal to our target audience. In partnership with our national brand agency, you'll oversee development of campaign strategy, strategic and creative briefs and ensure all deliverables – TV commercials, digital display, custom content partnerships, paid search, native and paid social – align with brand positioning.
Lead department to define national messaging and media strategy to attract target investor segments, as measured by familiarity and consideration in brand tracker
Lead development of national integrated media strategy across all channels
Partner with insights area to interpret and apply insights to campaign work
Lead national brand agency relationship serving as daily point of contact, responsible for ensuring statement of work is delivered
Provide direction to team and agency on all strategies and individual deliverables
Lead content strategy and content marketing efforts for all target audience segments, including determining overarching metrics
Evaluate metrics and attribution to determine appropriate optimizations – creative, media or target, etc.
Lead development of content and deliverables from creative brief to asset review for brand alignment and positioning
Determine media partners for custom content integrations
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
Missouri, St. Louis
At Edward Jones, we help clients achieve their serious, long-term financial goals by understanding their needs and implementing tailored solutions. To ensure a personal client experience, we have located our 14,000 branch offices where our more than 7 million clients live and work. A typical branch office has one financial advisor who meets with clients face-to-face and one branch office administrator who enhances the team's ability to build deep relationships with clients. Headquarters associates in St. Louis and Tempe provide support and expertise to help U.S. and Canada branch teams deliver an ideal client experience. Edward Jones currently has more branch offices than any other financial services firm, and we continue to grow to meet the needs of long-term individual investors.
Home based Associate?:
Awards and Accolades:
For the 19th year, Edward Jones was named one of the “100 Best Companies to Work For®” by FORTUNE magazine in its annual listing. The firm ranked No. 5 overall. These 19 FORTUNE rankings include top 10 finishes for 15 years, top 5 rankings for eight years and consecutive No. 1 rankings in 2002 and 2003.
From FORTUNE Magazine, February 15, 2018 © 2018 Time Inc. Used under license. FORTUNE and Time Inc. are not affiliated with and do not endorse products or services of Edward Jones. Search Headquarters Positions by Area of Interest:
Marketing, Business or related degree. Advanced degree strongly preferred.
Minimum 12 years of experience related to driving strategic marketing initiatives with at least 3-5 years of direct leadership experience.
Extensive expertise in developing and directing others to deliver strategic outcomes in large, complex organizations.
Experience leading external advertising agency to develop and deliver work that meets KPIs
Expertise in branding and strategy, including understanding of programmatic buying, attribution and audit of a variety of media channels
Experience in developing and delivering integrated campaigns, including paid media, direct marketing, lead gen and lead nurturing.
Ability to influence and present to all levels of leadership in the organization.
Compensation will be
Website : http://www.edwardjones.com
A financial services leader with a presence in the United States and Canada, we're known for our personal approach to business. Everyone here, whether they work in our headquarters or in their own neighborhood office as a Financial Advisor or branch office administrator, is dedicated to one purpose – helping our clients achieve their long-term financial goals. Learn why Edward Jones could be perfect for you.