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Job Details

Marketing/Brand Manager

Company name
Northwest Petroleum

Location
Houston, TX

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Profile

Summary:
The Marketing/Brand Manager will play a lead role in prioritizing and translating marketing goals into strategic initiatives that advance the brand, drive engagement, and increase sales performance.

Responsibilities:

\tResponsible for ongoing evolution and development of marketing vision and strategy for Qmart and Restaurant events, products, and services
\tServe as an expert, internally and externally, on all aspects of digital advertising platforms with a focus on branded content, digital couponing, programmatic buying, mobile applications, and loyalty rewards.
\tWork with internal stakeholders to develop and execute campaign strategies and product launches for multiple channels.
\tEstablish creative direction and develop comprehensive brand standards, along with a process for managing across all regions.
\tProvide quality control, ensuring brand integrity and consistency over multiple platforms.
\tDrive project calendar to increase efficiencies and ensure timelines are met.
\tWork with external partners to develop value-adding business relationships and programs targeted toward key audience segments
\tEffectively execute marketing programs through team collaboration, tracking, competitive research and pushing the envelope to regularly test new and emerging channels
\tEvaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required
\tMeasure the success of marketing activities and report results to management
\tParticipate in, initiate and monitor conversations across a variety of social channels, utilizing social listening tools when appropriate
\tPossess a keen interest in professional development, learning and growth; expand functional competencies by identifying opportunities for improvement, attending educational programs, reviewing publications, etc.
Additional Info Minimum Age 18 years old Additional Job Requirements BA/BS degree in marketing (pursuing or attained) highly preferred 2-6 years of marketing experience 2 years digital marketing experience 2 years of demonstrated social media expertise Excellent communication and writing skills Ability to multitask, operate under pressure, and meet deadlines Sound project management skills Strong understanding of the principles of marketing and measurement Attention to detail Job Industries Sales & Marketing

Company info

Northwest Petroleum

Company Profile

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