Assistant Creative Services Director
I. Job Summary | Major goals and objectives.
Create advertisers/viewer awareness of KCTV/KSMO's programs and promotions, motivate viewers to watch the station and visit station's website. Manage process and help CSD manage the department work flow and personnel decisions.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
40% Work closely with the CSD to develop/execute powerful topicals and image spots that reflect the direction of the station brands for KCTV and KSMO
20% Produce, supervise and schedule the creation, writing and production of on-air promotions that support projects developed for news, programming sales and community relations. Assist sales, marketing and ancillary objectives and artist unit.
20% Recruits and retains high performing staff through effective management, evaluations, training and engagement activities.
10% Assist news, programming, community affairs and sales in developing advertising, promotion and merchandising projects.
5% Manage department assets; assist with all external promotion materials/campaigns/CBS.
5% Assist in on-going rollout of local programming.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
BA or BS in Advertising, Marketing or Broadcasting required.
Three to four years' experience in advertising, marketing, or promotions. Minimum of two in the television industry required.
Specific Knowledge, Skills and Abilities:
Must possess strong advertising, marketing, promotion, and broadcast production skills
Strong knowledge of broadcast news promotion
Creative skills including graphic design, editing, shooting, etc. are required.
Strong leadership skills
Strong problem-solving skills
Excellent verbal and written communication skills
Good organizational skills.
Knowledge of and experience in social media marketing and promotion
Ability to create and execute media plans and events.
% Travel Required (Approximate): less than 5%
Website : http://www.meredith.com
Meredith (www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands - including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More, American Baby, Every Day with Rachael Ray and FamilyFun - along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms - including print, television, online, mobile, tablets, and video - to give consumers content they desire and to deliver the messages of its advertising and marketing partners.