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Job Details

Business Development Manager - Consumer

Company name

New York City, NY, United States

Employment Type

Business Development, Manager, Advertising, Marketing, Sales

Posted on
Mar 08,2019

Valid Through
Jun 21,2019

Apply for this job


General Summary

This position will be responsible for generating leads with potential new clients across the primary consumer industries we focus on, including Durable Goods (e.g. outdoor equipment, power tools, home appliances, furnishings and hardware), Automotive and Sports, to help the agency ultimately win new business.

Reporting to the Vice President of Business Development & Marketing, the ideal candidate will work with other senior leaders in the organization to develop and maintain regular contact with prospects, partners and vendors to produce qualified leads and convert new business for the agency.

Principle Responsibilities:

Prospecting: Lead generation

Create and maintain a database of prospective clients using the agency’s CRM tool

Conduct outreach and follow-up to key, prospective clients across Durable Goods, Automotive and Sports on a regular basis

Leverage our agency marketing materials (e.g. case studies, thought leadership, events) and external Business Intelligence tools to reach prospects with messaging relevant to how imre can help them achieve their business objectives

Track, monitor and report on all lead generation activities to continuously secure meetings with new prospects

Pitch Support

On a case-by-case basis:

Drafting RFI / RFP responses

Aid in the development of pitch background materials, including prospective client contact and business background research

Support pitch deck development in partnership with Account, Strategy and Creative leads

Attend pitches in-person

Required Knowledge and Skills

3 to 5 years’ experience in an agency or professional services firm environment

Bachelor’s Degree

Dynamic personality with excellent people skills, especially with those at a senior level

Strong persuasive writing abilities

Entrepreneurial spirit with strong attention to detail

Demonstrates ingenuity in attracting prospects

Quick learner, grasping the intricacies of our agency services and client work to apply to lead generation efforts effectively

Travel domestically (10-15%)

Preferred Qualifications

CRM system management

Firm grasp of LinkedIn

Either direct Account or New Business experience in an advertising, marketing or digital agency setting

Reporting Relationships

Vice President, Business Development & Marketing

Working Conditions:

Normal office environment, where there is no physical discomfort due to temperature, dust, noise, or smoke.

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.

Company info

Website :

Company Profile
There are industry people, and there are agency people. When you put the best of both under one roof, you get IMRE’s unique convergence model. Our industry experts and agency lifers combine forces on every project. Together, we produce big wins for our clients. You rarely find this kind of pooled brainpower under one roof. But you’ll always find it at IMRE.

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