New York City, NY, United States
Business Development, Manager, Advertising, Marketing, Sales
This position will be responsible for generating leads with potential new clients across the primary consumer industries we focus on, including Durable Goods (e.g. outdoor equipment, power tools, home appliances, furnishings and hardware), Automotive and Sports, to help the agency ultimately win new business.
Reporting to the Vice President of Business Development & Marketing, the ideal candidate will work with other senior leaders in the organization to develop and maintain regular contact with prospects, partners and vendors to produce qualified leads and convert new business for the agency.
Prospecting: Lead generation
Create and maintain a database of prospective clients using the agency’s CRM tool
Conduct outreach and follow-up to key, prospective clients across Durable Goods, Automotive and Sports on a regular basis
Leverage our agency marketing materials (e.g. case studies, thought leadership, events) and external Business Intelligence tools to reach prospects with messaging relevant to how imre can help them achieve their business objectives
Track, monitor and report on all lead generation activities to continuously secure meetings with new prospects
On a case-by-case basis:
Drafting RFI / RFP responses
Aid in the development of pitch background materials, including prospective client contact and business background research
Support pitch deck development in partnership with Account, Strategy and Creative leads
Attend pitches in-person
Required Knowledge and Skills
3 to 5 years’ experience in an agency or professional services firm environment
Dynamic personality with excellent people skills, especially with those at a senior level
Strong persuasive writing abilities
Entrepreneurial spirit with strong attention to detail
Demonstrates ingenuity in attracting prospects
Quick learner, grasping the intricacies of our agency services and client work to apply to lead generation efforts effectively
Travel domestically (10-15%)
CRM system management
Firm grasp of LinkedIn
Either direct Account or New Business experience in an advertising, marketing or digital agency setting
Vice President, Business Development & Marketing
Normal office environment, where there is no physical discomfort due to temperature, dust, noise, or smoke.
imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.
Website : http://imre.com/
There are industry people, and there are agency people. When you put the best of both under one roof, you get IMRE’s unique convergence model. Our industry experts and agency lifers combine forces on every project. Together, we produce big wins for our clients. You rarely find this kind of pooled brainpower under one roof. But you’ll always find it at IMRE.