Digital Marketing Associate

Profile

COMPANY OVERVIEW
**MEMBERS ONLY**SIGN UP NOW***. is a constellation of design-driven brands and people, working together with our clients in person and digitally to create inspired modern interiors. We are part of MillerKnoll, the engine powering the world’s most dynamic design brands. Our internationally recognized portfolio includes furniture, textiles, leathers, lighting, accessories, and architectural and acoustical elements. Our brands — Knoll Office, KnollStudio, KnollTextiles, KnollExtra, Spinneybeck | FilzFelt, Edelman Leather, HOLLY HUNT, DatesWeiser, Muuto, and Fully — reflect our commitment to modern design that meets the diverse requirements of high-performance workplaces, work from home settings and luxury residential interiors. A recipient of the National Design Award for Corporate and Institutional Achievement from the Smithsonian's Cooper-Hewitt, National Design Museum, we can help organizations achieve Leadership in Energy and Environmental Design (LEED), Living Building Challenge and WELL Building workplace certifications. To learn more about our initiatives to support more inclusive and diverse communities, visit
Knoll.com/Community
POSITION PROFILE:
Reporting to KnollTextiles Marketing Director, duties include planning, managing, and overseeing all aspects of the business's digital marketing efforts/campaigns to effectively promote all products, collection launches, and initiatives. The Digital Marketing Associate will lead campaigns from the idea stage through their execution and implementation. Responsibilities include content strategy and development, interpreting analytics and reporting for web, email, SEO/SEM, social, and display advertising. The ideal applicant is self-directed and enjoys hands-on work, a good problem solver and communicator, intellectually curious, ready to take on challenges, and excited to work in a dynamic environment.
Position based in NYC.
Role Responsibilities:
Own KnollTextiles’ digital marketing activities
Think outside the box to create inspiring, meaningful, and effective content that drives brand recognition and revenue growth.
Work and communicate effectively with other department heads and colleagues at all levels to develop marketing goals and evaluate results.
Manage deadlines for all web, digital, email and social media activities.
Monitor competitors’ digital activities.
Measure and report on the performance of all digital marketing campaigns.
Stay current with industry advancements.
Website
Establish strategies to improve overall usability and aesthetics of website.
Develop engaging web content.
Own relationship and coordinate all activities with rendering company.
Manage price lists, resource documents on website.
Organize photography assets for online database.
Make data driven recommendations based on analytics.
Understand website metrics and best practices.
Social Media
Build and increase awareness through social media strategy and content - execute across channels.
Engage daily with followers, Knoll brands, monitor tagged content, comments.
Research and get approvals for user-generated content.
Report on effectiveness of content and overall engagement for each channel while making recommendations for improvements.
Email/SEO/Advertising
Establish KPIs.
Create engaging email content for launches and 2x/month.
Coordinate with digital group for scheduling.
Monitor and evaluate online media campaigns to keep them fresh and effective.
Own relationship with digital Agency
Manage SEO with web team.
Required Skills
Ability to understand and create content that drives the KnollTextiles brand.
Work autonomously and own projects from beginning to end.
Be highly motivated, structured and detail oriented with the ability to coordinate multiple projects simultaneously and deliver results.
Ability to thrive in fast paced and dynamic environment.
Must work successfully across the organization with several business units.
Ability to give and receive critique graciously.
Experience with SEO, lead generation and email marketing for both B2B and B2C desirable.
Well-versed in the use of social media as a marketing tool.
Strong writing and visual skills.
3-5 years relevant experience in digital marketing and advertising.
Photoshop required. Adobe Suite desirable.
Required Experience
Bachelor’s degree in digital marketing or related field required.
Who We Hire
Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.
MillerKnoll is a federal contractor and is subject to the requirements of Executive Order 14042. As such, we are requiring all of our U.S.-based employees to be fully vaccinated against COVID-19 by January 4, 2022.
Job Location
New York, New York, United States

Company info

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