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Job Details

Marketing Manager

Location
Nashville, TN

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**MEMBERS ONLY**SIGN UP NOW***. is hiring for an experienced Marketing Manager to join our team! The ideal candidate has experience in the tire industry and will be responsible for overseeing and implementing marketing policies and programs focused around Visual Communications, Brand Marketing, Co-Op Marketing, and Motorsports events while identifying areas of improvement to increase brand awareness.
Responsibilities:
Lead Americas Marketing Strategy Team while collaborating with global headquarters' marketing team to execute creative work and maintain brand consistency
Continuously monitor and evaluate marketing programs to gauge success and make recommendations about program modifications
Plan, coordinate, and implement program enhancements in partnership and collaboration with internal sales and marketing staff
Ensure marketing processes are executed in a timely manner
Manage and reconcile budget and program participant accruals
Maintain electronic databases and spreadsheets containing information and vital data to marketing and functions
Provide training and distribution of marketing information to staff, internal departments and external customers on program initiatives
Conduct periodic surveys to determine the effectiveness of marketing practices, advertising, and communication efforts
Develop and administer enhanced procedural materials and guidelines for marketing programs
Determine product demand and customer awareness
Develop pricing strategies to maximize return on investment
Coordinate marketing campaigns with sales activities
Review and optimize marketing budget
Monitor and report on customer satisfaction
Perform other duties as assigned
Competencies:
Must be extremely detail oriented and able to work in fast paced, fast growing, changing environment
Strong written and verbal communication skills
Considers meeting deadlines as mandatory
Must be able to work well within a team environment as well as independently
Qualifications:
A four-year Bachelor’s degree is required
A Bachelors degree in marketing, communications or business administration is preferred
Three (3) years of full-time, management experience in marketing communications, advertising or program management is required
Experience working in the tire industry is required
Suitable experience utilizing a variety of databases including SAP and Excel is preferred
Experience with budget management is preferred
Job Type: Full-time
Experience:
Marketing: 4 years
Tire Industry: 1 year
Management: 1 year
Education:
Bachelor's
Location:
Nashville, TN 37201
Required work authorization:
United States

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