Crd Marketing amp Communications

Profile

Job Summary:

The Marketing & Communications Coordinator is a hybrid position that supports the John V. Roach Honors College and the School for Interdisciplinary Studies (SIS). Allocating equal time to both colleges, the Coordinator strategically utilizes a variety of marketing and communications tools to advance the Honors and SIS college brands, messaging and visibility among key audiences in alignment with the university's strategic plan and parent brand. The primary role of the Coordinator is to develop and implement tactics that result in increased awareness, visibility and enhanced reputation for Honors and SIS and, by extension, TCU.

Duties & Essential Job Functions:

1. Ensures consistency and integration of the colleges' and university's messages and visual identities across marketing and communication channels.
2. Develops and implements integrated marketing and communication plans that support the colleges' goals and enhance the university's ability to tell its story to key audiences.
3. Tracks related key performance indicators and compiles results into periodic reports for university and college leadership.
4. Creates compelling, strategically-aligned content for a variety of media, including brochures, posters, newsletters, websites and social media, including TCU Today, TCU Magazine, Endeavors and other appropriate publications.
5. Manages and regularly updates the primary college websites and social media accounts to boost engagement and grow followers; collaborates to share content across other university social channels and websites, as relevant.
6. Utilizes analytics to understand the user experience and make data-informed recommendations and optimizations to college web and social content.
7. Plays a lead role in redeveloping the college websites, maintains college-level web content, and updates department-level content as assigned.
8. Advises, proposes and executes paid print and digital advertising on behalf of the colleges and their programs (contingent upon departmental budgets and direction from the Director of Marketing).
9. Provides logistical support and plans promotions for high-profile college-level events and conferences.
10. Identifies faculty experts, reputation-defining events and story opportunities for the colleges, collaborating with the Communications team to pitch and facilitate media requests and public relations opportunities.
11. Oversees the creation of marketing materials, including curation of the content, copywriting and editing, and image sourcing. Works with the Project Manager to ensure deliverables are on time and on-message.
12. Ensures college videos and images are properly tagged and migrated to the university's digital asset management system.
13. Performs other related duties as assigned.

Required Education & Experience
:

Bachelor's degree in journalism, marketing, advertising, public relations, communications or related field of study.
3 plus years of experience in advertising, marketing, public or media relations, journalism or related environment developing both digital and print content.

Preferred Education & Experience:

None

Required Licensure/Certification/Specialized Training:

None

Preferred Licensure, Certification, and/or Specialized Training:

Experience using Adobe Creative Suite
Experience using web content management systems

Knowledge, Skills & Abilities:

Knowledge of and ability to integrate communications, public relations and marketing tactics.
Knowledge and ability to manage and grow social media channels.
Knowledge of Google Analytics; experience using analytics to drive marketing and communication innovation, combined with the ability to generate creative ideas and execute activities.
Skill writing and editing to publication/university/Associated Press style guidelines and in a variety of different styles to fit audience needs.
Skill and experience using web content management systems and/or digital publishing platform
Skill and proficiency using Microsoft Office Suite.
Ability to communicate both orally and in writing.
Ability to use digital project management tools.
Ability to be a thought-partner with the Deans and the Deans' teams to enhance overall strategic development.
Ability to create/edit photos and videos for use on social media and websites.
Ability to oversee details of projects.
Ability to work independently and as part of a team.
Ability to work on multiple projects simultaneously.

Physical Requirements (With or Without Accommodations):
Visual acuity to read information from computer screens, forms and other printed materials and information.
Able to speak (enunciate) clearly in conversation and general communication.
Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
Lifting and moving objects and equipment up to 10 lbs.

Work Environment:
Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
This role is an on campus, in-person position.
There are no harmful environmental conditions present for this job.
The noise level in this work environment is usually moderate.

AA/EEO Statement:
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.

Advertised:
February 22, 2022
Central Standard Time
Applications close:
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