Vice President Marketing

Profile

,AnswerValue:u003cpu003eu003cbu003eJob Summary u003c/bu003eu003c/pu003eu003cpu003eThe Detroit Red Wings seek a dynamic, strategic, and innovative marketing executive to create and implement a targeted and thorough marketing and brand strategy that drives revenue growth (primarily through ticket sales and Corporate Partner engagement), identifies and addresses new audiences and builds the brand. Specifically, s/he will develop and implement a cohesive and complementary strategy that achieves both engagement and conversion throughout the calendar year.u003c/pu003eu003cpu003eu003cbu003eKey Responsibilities u003c/bu003eu003c/pu003eu003culu003eu003cliu003eDevelop and lead a multi-faceted marketing and brand strategy focused on employing data driven insights to strategically align to business objectives, enhancing revenue opportunities across all revenue streams and creating a narrative to drive compelling storytellingu003c/liu003eu003cliu003eDevelop best in class digital, mobile, social and content strategy aligned to overall brand strategyu003c/liu003eu003cliu003eWork in close partnership with, and drive synergy between, marketing, creative, production, community relations, and communications effortsu003c/liu003eu003cliu003eDevelop 360 degree marketing plan to support all community impact initiativesu003c/liu003eu003cliu003eLead research and development to inform and create marketing strategy that will meaningfully connect with new target audiencesu003c/liu003eu003cliu003eLead development of content strategy across all channels (social, web, email, etc.)u003c/liu003eu003cliu003eLead media buying strategy efforts to deliver maximum impact and identify targeted new audiencesu003c/liu003eu003cliu003eWork in close partnership with the creative team to develop effective concepts designed to clearly articulate strategic communication objectives and carry concepts through development, refinement of direction, and full production of the project’s design.u003c/liu003eu003cliu003ePartner with Ticket Sales, Service u0026amp; Operations and other teams to conceptualize campaigns that enhance platforms and drive revenue for individual ticket sales and ancillary revenue opportunities, including merchandise.u003c/liu003eu003cliu003eCollaborate closely with Entertainment, Production, and Promotions teams to maximize the effectiveness of messaging and branding both in-market and in-arena and to proactively develop unique, year-round promotional plans.u003c/liu003eu003cliu003eCollaborate with the internal Data Analytics team to develop, monitor, and evaluate marketing decisions using analytics that measure outcomes and assess quantifiable metrics and develop action plans and apply learnings to leverage results that will maximize marketing and sales effortsu003c/liu003eu003cliu003eCoordinate marketing efforts with Red Wings secondary market partner to creative a cohesive and complementary ticket sales strategyu003c/liu003eu003cliu003eCollaborate with Sponsorships to create monetize assets that supports the Red Wings brand and partner objectivesu003c/liu003eu003c/ulu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eMinimum Education/Qualification u003c/bu003eu003c/pu003eu003culu003eu003cliu003eu003cspanu003eBachelor’s degree in Marketing, Advertising, Business or related fieldu003c/spanu003eu003c/liu003eu003cliu003eu003cspanu003eA minimum 10 years of relevant marketing and communications experience in a complex, consumer-facing organization, focused on blue-chip brand developmentu003c/spanu003eu003c/liu003eu003cliu003eu003cspanu003eStrong background experience developing 360-degree, multi-faceted marketing campaigns including creative, communications, influencer, media, digital and social media marketingu003c/spanu003eu003c/liu003eu003cliu003eu003cspanu003eExperience leveraging data and analytics to inform and influence marketing strategy and plansu003c/spanu003eu003c/liu003eu003cliu003eu003cspanu003eExceptional communication, interpersonal, and leadership skills and ability to thrive in a fast-paced, demanding environmentu003c/spanu003eu003c/liu003eu003cliu003eu003cspanu003eExperience leading and developing strategic channel plans and content calendarsu003c/spanu003eu003c/liu003eu003cliu003eu003cspanu003eProven track record of driving measurable business growth through the design and implementation of innovative marketing strategiesu003c/spanu003eu003c/liu003eu003cliu003eu003cspanu003eExperience partnering with sales, management, and creative leaders to drive distinction in a competitive consumer marketplaceu003c/spanu003eu003c/liu003eu003cliu003eu003cspanu003eDemonstrated background in developing various creative marketing collateral and campaigns for new and traditional mediau003c/spanu003eu003c/liu003eu003cliu003eu003cspanu003eExperience developing and managing successful multi-year brand and conversion campaigns for prestigious brand(s)u003c/spanu003eu003c/liu003eu003c/ulu003eu003cpu003eu003c/pu003eu003cpu003eWorking Conditions u003c/pu003eu003culu003eu003cliu003eOffice environmentu003c/liu003eu003cliu003eEvening, weekend and holiday hours required.u003c/liu003eu003c/ulu003e,

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