Advertising Analyst Jobs description
With the IT revolution and the growth of online marketing, the advertising industry is expanding at a pace never witnessed before. An advertising analyst typically analyzes, studies, and researches companies' advertising and how it affects target markets. The advertising analyst conducts research and analysis relevant to various factors, such as whether the audience targeted is the right audience, whether the advertisement is appropriately designed, whether the frequency of the advertisement is appropriate, the effect the advertisement will have on the minds of prospects, the responses generated by the advertisement, and whether there is a need for additional advertising in the targeted area.The employers that actively recruit advertising analysts are advertising and marketing agencies. Advertising analysts may have bachelor's degrees in advertising or marketing. Excellent attention to detail and creativity are key to this role. Advertising analysts use spreadsheets, PowerPoint presentations, and other tools to showcase their findings.
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