The consumer giant group, Procter & Gamble has adopted an unusual approach to provide relief to the tornado hit areas of Joplin, MO. In addition to the donations made by the company, two of its very famous brands, Tide and Duracell, set up well equipped trailers and crews in a Wal-Mart parking lot in Joplin providing free wash and fold services on Tide trailers and free batteries along with charging stations for mobiles and computers at the Duracell Power relief trailer respectively.

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Advertising: A Direct Approach to Disaster Relief From Procter & Gamble

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