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Adblock Plus: TiVo for the Online Space

When TiVo was first launched in 1998, advertisers everywhere scrambled to make s...

To Attract Viewers, Don't Tell Them It's an Ad

As many advertisers are acutely aware, viewers everywhere are tuning out televis...

Targeting ''Passionistas''

In today's digital age, advertisers everywhere are searching for the perfect way...

New Advances of Advertising in the Mobile Space

Although the digital revolution has succeeded in permanently attaching mobile de...

Inwindow Outdoor to launch innovative, interactive outdoor-advertising platform

Inwindow Outdoor to launch innovative, interactive outdoor-advertising platformY...

How Top Account Executives Monitor Their Body Language

Whether you are an account executive or not, if you've been wondering why career...

Creative Manager Pro announces updated version 8.5 for financial reporting and support for Mac OS X Leopard

Creative Manager Pro announces updated version 8.5 for financial reporting and s...

How Top Account Executives Speak with Clients

Top account executives set themselves apart by being able to persuade clients an...

Media Planning and Consumer Decision-Making Processes

Marketing objectives may be related to any of the four major areas of marketing:...

Fairway Outdoor Advertising donates ad package to ALS Foundation

Fairway Outdoor Advertising donates ad package to ALS Foundatione-Healthcare Sol...

The Advantages of Online Advertising

The Internet enables extensive coverage, as it has the capacity to reach global ...

Zimmerman Advertising starts Z-Media Exchange

Zimmerman Advertising starts Z-Media ExchangeStuller starts customized TV ad pro...

The Advertising Profession: Of Shorts and Pink Flip-Flops

"Glamour and fun, parties on the beach, and picnics in the sun!" "Any...

McKinney lands Virgin Atlantic creative contract

McKinney lands Virgin Atlantic creative contractPublicis plans to restructure ad...

Advertising Déjà Vu

Look around you... You've either seen the advertisements before or you're stran...

Microsoft, Digg ink advertising deal

Microsoft, Digg ink advertising dealAOL buys Tacoda, strengthens online-ad offer...

The Account Executive and Strategies for Surviving an Advertising Budget Cut

All account executives learn to face advertising budget cuts. The client's mark...

Manhattan ad agency to develop interactive campaigns for Amazon.com

Manhattan ad agency to develop interactive campaigns for Amazon.comGoogle to sel...

In Advertising, Is 'IN' Out?

The advertising budget constitutes a sizeable chunk of any organization's total ...

Ad Agency Adds New Clients and Expands Staff

Ad Agency Adds New Clients and Expands StaffEyeWonder Launches AdWonder 9.0 Flas...

55 archived articles
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