Inwindow Outdoor to launch innovative, interactive outdoor-advertising platform
Inwindow Outdoor, the leader in storefront-based outdoor advertising, has launched its own large-format, interactive video-projection platform to complement its traditional Storescape™ product. The company established its first such advertising campaign in conjunction with Elle Macpherson at 1035 Sixth Avenue in Manhattan. Using sophisticated motion-detecting Human Locator™ technology, pedestrians who pass by the storefront will now be confronted with two life-sized displays that precisely respond to their movements. New York City-based Inwindow Outdoor, founded in 2002, is an outdoor-advertising company that specializes in providing advertisers with high-profile messages at prime locations across the United States. The advertising company’s client list includes national brands such as Discovery Networks, AT&T, Motorola, Condé Nast, The CW Television Network, ABC Television, Starbucks, BMW, and Lexus.
Yahoo! to buy BlueLithium for $300 million
Yahoo! will buy online advertising group BlueLithium for about $300 million in an attempt to gain advertising share. BlueLithium is currently the fifth-largest advertising network in the United States with 145 million unique visitors each month. The acquisition will help Yahoo! bolster its ad revenue after three years of declining sales and market-share losses to Google. BlueLithium has 10 offices in the U.S. and Europe and a team of 135 employees. Founded in 2004, the group was named “Innovator of the Year” by online magazine AlwaysOn.
Porsche signs deal with Chicago-based ad agency Cramer-Krasselt
Porsche Cars North America, Inc. has named Chicago-based Cramer-Krasselt its advertising agency for North America. Cramer-Krasselt will handle a $40 million account and take care of creative and media planning and buying for Atlanta-based Porsche. The contract is one of the biggest assignments for Cramer-Krasselt, which was chosen after a four-month review of 20 agencies. Porsche chose Cramer-Krasselt over Minneapolis-based Carmichael Lynch, its agency of record since 1999; The Martin Agency, based in Richmond, VA; and SS+K of New York.
