Once you choose advertising as a career you have many different opportunities to choose from. In reading the following you will learn of a few of the choices out there.
Working in an advertising agency. An advertising agency is hired by a company in order to produce and place a message to sell a product or service. Advertising agencies can be anywhere for 2 to 200 employees. When companies work through an advertising agency they work directly with the agency and don’t have to work directly with the medium in which they are advertising in. The agency is responsible for coming up with and advertising campaign, researching which medium and for of advertising or advertising combination would work best for the product being sold. Many times the agency will combine print advertising with radio or TV as well as internet etc. In an agency you will get a taste of the industry as a whole. But do be prepared for a fast paced environment that can be very stressful with deadlines and number crunching. There has been a recent trend in agencies specializing in an area of promotion, for example agencies specializing only in promoting health care facilities.
Specialty advertising. Designs, sells and imprints specialty merchandise for clients to promote with.
Internet Advertising. Designs visual or written content for website and online advertising, maintains web content for customer. Monitors web traffic to the site.
Outdoor Advertising. Develops outdoor advertising mediums such as billboards, transit advertising on busses, shopping carts, in bathroom stalls.
Direct Response advertising. Develops direct response advertising plans which include direct mail, infomercials. Typically this type of career goes hand in hand with other advertising careers; direct response advertising is very effective when combined with other advertising forms. You will find this kind of advertising to be offered on its own and by specialty advertising suppliers.
Media Advertising. Working directly in Radio, TV or print advertising is a refreshing change especially coming from an advertising agency. There are many opportunities in media advertising in production and in sales.
Each different area of advertising has its pros and cons as well as different positions within each area.