In the advertising industry the graphic designer salary has a national average of $42,000 a year, this salary will vary by region and experience and does not have benefits figured in.
Advertising graphic designers create ad designs and other related artwork for advertisers from conception of the advertising campaign to the final layout, finishing ads with copy, generating proofs and making revisions, uploading released ads, attending team meetings and attending sales calls to discuss creative topics with advertisers. By placing the product within the work of art, the advertising graphic designer is hoping to create the desire for consumers to buy the product.
Advertising graphic designers with training will have the advantage over those with little or no education or training within the field, they typically bring in the higher end of the salary range. Beginning graphic designers usually receive on-the-job training and normally need 1 to 3 years of training before they can advance to higher position and pay. Bachelor degree in advertising and graphic design is important for obtaining a position and demanding higher pay. Some advertising graphic designer can receive certificates or associate degrees from 2- and 3-year professional schools instead of a bachelor’s degree. It may be a good idea to attend additional courses in a liberal arts education that include courses in art history, writing, psychology, sociology, cultural studies, marketing, and business. Additional courses are helpful for graphic designers seeking work within the advertising field. These courses will give the potential advertising designer knowledge of the industry and consumers they are trying to reach. Graphic designer must be able to work independently and effectively communicate their ideas in written, verbal, and visual ways. . A good portfolio and experience is often the deciding factor in securing an advertising designer position. Be prepared to face high competition for positions available in the graphic design field.
