With an amazing amount of products and companies out there, everyone is selling something in order to sell a product or service you must promote it by making sure that the public knows about it, to do this one must advertise their product or service. An advertising agency does just that for you, advertising has become a science and the advertising agency has it down pat. So what exactly does an advertising agency do for you?
First the agency must understand the product or company they do this by discussing the clients goals, product and target audience. This is extremely important information to know when developing an advertising campaign.
Second they must plan and create and advertising campaign for the client. Now that the advertising agency knows the clients products goals and needs they can create an advertising campaign. They create an advertising campaign by brainstorming ideas and plans, keeping in mind the goals of the client as well as the budget the client must stay within. Typical goals of the clients include, increasing sales of products or services, launching new products, reminding the public of their brand benefits, keeping current customers and gaining new ones. This is the duty of the advertising executive; they work with other members of the advertising agency to create an effective advertising campaign that works towards satisfying the goals of the client. The advertising agency must come up with creative slogans, logos, jingles all that suit the client and clients product.
Third is strategizing. The ad agency is in charge of brand building, strategizing and pushing sales through other promotion techniques like sales promotions, advertising campaigns etc.
Advertising Agencies vary in size drastically some may have a couple of people handling all responsibilities while other advertising agencies have many employees and hire specialized professionals in each department of the advertising agency.