People looking for jobs in the client-servicing area will need high quality communication skills to tell others in the agency what the client really wants and needs. You'll need to go out into the market to find out information, and then sell the ideas obtained with skill. This is one of the fastest growing and most useful areas in Indian advertising today.
Jobs with Media Houses
In the past, media groups in India have been single-person operations, with one employee to release orders, deal with negotiations, and send material out. Now, these single-person units have become full-fledged agencies. Media houses have reputation, either good or bad, for media planning and buying skills.
As these groups continue to expand, the demand for media personnel for top advertising jobs increases. There are openings from the lowest levels to the top, demanding experienced personnel with well-developed negotiation skills.
Creative Top Advertising Jobs
The foundation of any great advertising agency is the creative group which includes visualizers, copywriters, DTP operators, art directors, creative directors, and graphic designers. One can enter this group at trainee level, for which stipend will be paid. Quick learners with passion will make rapid strides.
This is the main area where job competition is stiff. Those admitted at lower level creative jobs may find it difficult to move up. Creative people need exceptional skills can only occupy top advertising jobs. People in these positions are usually under a lot of pressure leading to a fast turnaround time. As workload and stress levels increase, pay scales go up. People with determination can find it worthwhile to occupy such positions, of course with good compensation.
Effects of Globalization
Globalization triggering flooding of the market with foreign goods, competition has become stiff in the Indian advertising market. Ad agencies are no longer working only within India. Instead, they're competing with advertising agencies from countries all over the world.
Some Indian advertising agencies have offices outside the country, offering even more opportunities. Someone landing in one of these agencies can expect to be transferred overseas at some point getting high prospects for growth and promotion.
India is now the hub of the international advertising industry. The job market grows as major companies launch products and services, throwing open many profitable job opportunities.
Job Requirements and Environment
The exact requirements for any of the top advertising jobs in India will vary, but good communication skills with experience in the field concerned is a must. Those with greater experience will tend to receive better compensation and better positions. Jobs are available with India-based firms, as well as with firms from France, the US, and other countries operating agencies within India.
Almost all major cities have advertising positions available, but applicants for most of the jobs must be willing to travel, particularly people in the marketing and customer relations sectors of the advertising industry, which may require face- to-face meetings with clients in different cities and countries.
Compensation for positions in India varies, with rates generally being much lower than equivalent positions elsewhere in the world, due to generally lower costs of living. Directors of marketing and finance, who may be among the highest paid individuals in a firm, generally make around $ 40,000 to 50,000 per year, with other positions also being paid relatively less than their counterparts in the US and Europe.
The market for top advertising jobs in India continues to expand, as this country becomes a base for many international companies, and industrialization spreads. That means qualified people interested in these positions, whether in the creative field, media, or client relations, will have great opportunities.
The expanding Indian advertising world will offer fantastic opportunities for those who are highly skilled, trained flexible, and willing to travel.
However, it is wise for job seekers to do their homework before accepting any offer and take advantage of the growing opportunities.