However, toughing out the challenges and risks of marketing jobs does pay off in the end. Business opportunities will pop-up left and right, social networks will get you what you need when you need it, and the sheer amount of money flowing through the hands of a successful marketing firm are just some treasures which lie in store for those willing to brave the world of marketing. So, if you or anyone you know wants to become a marketing consultant, follow these six deceptively simple steps to completion. Keep them in mind, and you will be well on your way into the world of marketing.
Determination
The first and foremost requirement to land a job in the world of marketing is to have the steely determination to see things through to the end, to be the best there is, and to learn the ups and downs of marketing. As previously mentioned, the world of marketing is not an easy one. There is no room for the faint of heart, as they will be easily eaten alive by the sheer competition in the market. Thus, an aspiring marketing consultant must first learn to steel him or herself to properly cope with the challenges that lay ahead. The aspiring consultant must learn that marketing is not simply a job, but is a serious business—one that requires equally serious mental, physical, and emotional fortitude. Only then will he or she be able to survive the challenges ahead.
Education
Once the aspiring marketing consultant learns the basic human demands of the job, the next step would be to obtain a formal education in the field of marketing. Practically speaking, it takes a serious amount of time to learn the ups and downs of marketing. The different strategies, marketing risks, financial terms, consumer behavior, and the like are just the tip of the iceberg when it comes to marketing, and the astute marketing consultant must be able to know all this before he or she even thinks of venturing into the real world of marketing.
Practice
With a college degree tucked under the belt (and throw in a master’s or doctorate for good measure), it will be high time for the consultant to get into the world of marketing and practice what he or she knows. Do not expect to land an executive position in your first few years of employment in the marketing profession. Unless you have serious connections with the higher-ups or you’re a born genius with an unnatural affinity for marketing, expect to start off in the entry-level positions. Do not take it as an insult to your capabilities; learn from your superiors on the job, and do not ever forget the practical lessons you learn from these stages as you climb ever higher up the corporate ladder. This is the practical side of marketing education, and you must learn from these experiences if you do not want to end up as a simple and expendable desk jockey.
Establish
Once you have learned the practical side of marketing, you then need to look beyond what your current employment demands are and start expanding your horizons in the world of marketing. The only way to go is up, and the experiences that teach you and the connections you make in your first few jobs working for a marketing firm are essential for you to go up the marketing ladder. Use the knowledge you gain to establish your own marketing firm, effectively making you a valued marketing consultant that directly serves clients. Once you’ve built up your own business and client base, you can then proceed to hire your own marketing consultants and get things underway.
Research
If you want to keep your marketing business afloat, then you have to invest some serious time and money in practical research. Knowing what to market, how to do it, for what or whom it is intended, and where it will be most effective are the basic guidelines of marketing, and research helps you enhance your practical knowledge of these matters in the job. Rather than laboratories and white coats, research in the world of marketing involves looking into and seeing which marketing strategies work and which ones fail miserably. The details will be left to the research specialists, but make sure to keep a keen eye on the program, as you will be the ultimate benefactor of the results.
Expand
The world of marketing is a wide one, and you will eventually have to expand your marketing business if you want to keep it alive for quite some time to come. This is the pinnacle of the process, and will eventually bring you back to step one when you reach out to widen your marketing reach. Studying new job-related issues, practicing them in new settings, establishing a new firm, and then coming up with research to improve the efficiency and profitability of operations will allow you, the marketing consultant, to expand and develop your marketing firm’s reach.
