When you are thinking about what kind of writing is out there, there is a good chance that you are going to default to things like the books you find in bookstores, whether you think about fiction or nonfiction. However, the Internet has blown the field wide open, and there is a great deal of benefit when you are thinking about doing your writing online. There is an immense call for writing which advertises a product or gets information out there, and chances are good that you are going to be in a place to really make things happen. People associate a very real authority with text and you can use this authority to really make them sit up and pay attention.
Let's consider what your work needs to look like if you are going to use it as a sales tool. When people are shopping around online, whether they are actively looking for something to buy or they are just browsing with some vague urges in mind, you'll discover that is the perfect time for you get their attention. The best way to do this is with a good headline or title. It should be something that catches the eye or makes them sit up and take notice, or you might find that it can merely be a clever twist on a phrase that they know well. Whatever it takes to make them blink, you should use it. Then it's up to you to keep that lead in and to pull them further into the article.
The next thing that you need to do is to identify need. What do the readers lack in their lives and what can you do—using just your vocabulary and your English words—to get the point across to them? For instance, let's say that you are selling a sport drink. What kind of need does a sports drink answer? You may talk about how they (the readers) might get dehydrated during their workouts or how they need a burst of energy to get them through their days. This addresses the kind of needs they have, and you can work this around very easily to how they need the product that you have described.
When you describe your product, take the time to rack your vocabulary for words that will really give them an idea of what the product is all about. What are the emotions you are trying to instill; what kind of feelings will the product invoke in them? While dry and encyclopedic might work if you are in a place where you want to just convey information, remember that you are in a place where you want information to sell something. Learn to use highly charged list words. What do the search engines look for, and how can you use those search words to get you the results you are after? There are plenty of great options open to you when you are thinking about getting the results that you need, and the list words that you choose can drag more people towards you and your product.
Remember when you are writing with the intent to sell that you should always get a proofreader. If you are passionate about something that you are selling, this can very easily come across in the way that you are phrasing things. It can also prevent you from selling it as effectively as you would like. Take some time to really consider how you come across. A proofreader, someone who will go through your text and tell you what is wrong, is worth his or her weight in gold. They can see where you went wrong, and they can also help you add things you didn't know were missing. Also remember that a good proofreader can sort out all of your errors. Errors like typos and inconsistencies are definitely going to affect the way that people perceive your product, so take some time and really consider what you need to do when you are thinking about getting the results you need.
If you are in a place where you are trying to make a go of things with just good vocabulary and English words at your disposal, you'll find that it is time for you to consider what you need to know about using writing to sell. There are lots of markets out there for you to explore, and plenty of things that you can do when you are ready to get the job done.