Advertising to Drive the World

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The recent economic credit crunch notwithstanding, there has never been a better time for advertising than now. This is because it is harder for a company or organization to market itself and its products without advertising.

There is cutthroat competition and only those organizations that use advertising effectively stand a better chance of success in selling their products. Many governments the world over have realized that the best way to tackle the credit crunch is to encourage spending. This is where advertising comes in. Advertising jobs are readily available for creative people who can help come up with ideal ways of marketing goods and company services.

Having said that, it is very likely that throughout the world companies spending for most on advertisement will fall this year and probably next year. The year 2007 was the most robust in the advertising industry. Nevertheless, it is almost impossible to predict the demise of the advertising industry because advertising will only stop existing if companies stop to exist. It is also worthy to note that governments also advertise massively. That is why it is relatively easy to say that this is as good a time as any in the advertising world.



The industry has grown consistently from the introduction of radio to television and now to the Internet. The world is becoming a global village and with the Internet revolutionizing world communication, advertising will only get better. Most if not all media jobs are supported by advertising. The print media can sell copies of their work like newspapers or magazines but this does not cater for their expenditure. Their most significant revenue comes from advertising. Television also depends on advertisements as radio. For these two, listeners and viewers do not pay to tune in except for cable television. Therefore, the advertising industry is directly related to the performance of other sectors of the economy.

Before looking for jobs in advertising, applicants should acquaint themselves with the different types of advertising and how they can use them effectively to sell different products. Understanding the uses of advertising is also crucial. The roles of advertising include among others: to increase the sales of a product and/or a service, to inform consumers on a new product in the market, how to use it, making the consumers aware of changes to products, and maintaining, and enhancing the image of a product and/or company. This list is by no means exhaustive.

When now applying for advertising jobs or media jobs, the cover letter should be attractive. That is, it should be simple, brief, and straight to the point. It informs the reader of what position you are applying for, the qualifications you possess, why you think you are best suited for the job and should also include how you learnt of the job. A good cover letter should be positive and make the reader want to read your resume. It is the first step and like jobs in advertising, it should advertise you as the best-placed person to land the job.

The resume on the other hand should start with a great design for it to attract attention. The grammar should be excellent and it should contain more of accomplishments as opposed to responsibilities. It should be well arranged and start with relevant qualifications or experience to the job. Then it should be proof read thoroughly and then checked again for any errors or omissions.
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