How to Approach Advertising Companies

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Marketing and advertising form an important aspect of all businesses. If advertising is effective, the message is delivered to the right target market successfully. For this most large corporations avail the services of advertising companies to devise new advertising strategies and improve existing ones. Ad firms may be required to design a complete ad campaign for your client including video commercials, radio commercials, logo designing, business stationery, print ads and more.

Job Options in Advertising

There are many job openings in the advertising sector, such as a copywriter, graphic designer, creative director and more. An advertising career usually starts after obtaining a Bachelor's or Associate's degree in advertising or public relations. A copywriter needs a bachelor's degree in English or Mass communication. To be into designing, you need to know about graphic designing software and basics of advertising concepts. You can do a designing course from a reputable institute or attain a related degree in design from a good university. With many years of experience and expertise, a graphic professional can be promoted to the position of a creative director where you need to guide junior designers and other team members.

Look for Advertising Positions

Begin your job search by registering on a job board and also checking out websites of various advertising agencies for any openings. With the right qualification and some experience, you can have a high paying career with an advertising agency that handles marketing and advertising campaigns for reputable and well known firms. There are many advertising agencies which specialize only in one area, for example, billboards.

Advertising jobs are also available in television and radio stations as well as newspaper production centers. All of these hire in-house sales persons to sell advertising space to various businesses.

No Experience? Get Your Foot in the Door

If you do not have any experience or a college degree, you may have to work more for less money in order to begin a career in the advertising industry. There are many success stories of people who started their advertising careers by working in low paying internships just to get their foot in the door. The same low paying jobs can turn into an immensely high paying career if you work hard and work your way up the corporate ladder.

Convince Them You Can Do It

If you do not have experience in the industry, you can start by designing mock-up ads or writing advertising copy. Create commercial advertisements for any business and show your portfolio to potential employers you visit. With an impressive portfolio, you can showcase your talents and abilities. This may help you to get a chance for employment. Employers are always ready to give jobs to candidates who display keen interest and have creativity.

Other Related Fields

If you are not yet employed at an advertising company, marketing is another field where you can succeed. Those in the marketing field do not depend on advertising alone. You can work as an employee in a marketing company.

Also, public relations are similar to advertising. A public relations firm attempts to generate a positive buzz for the client who has requested services. In public relations, you can work in a similar job to the same degree, though your expertise may vary. You can try in these domains as well.
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