Decide Your Passion
Find your passion and you are set for life. This may seem like a simplistic statement for the oft-complex journey to success but it is true, nonetheless. When you have passion, you will work hard to become successful and yet it will not seem like work because of your enjoyment of the activities.
Thus, your first step is to choose from among the many careers in advertising. Your college education, actual work experience and passionate interests will point to the right career in the profession. Your choices in the types of jobs in advertising that comprise your career path will then be determined by your choice in the ultimate career goal.
Plan the Career
In turn, your ultimate career goal will serve as the basis for planning the steps toward its attainment. You must take the time to sit down with pen and paper in order to plan your career. Yes, many successful people have stumbled on their careers but the majority of the successful people in advertising planned their careers and followed through on these plans. In fact, even the kinds of jobs in advertising applied for were in consonance with their plans for their careers - with a certain degree of flexibility, of course, but the ultimate goal remains.
Pick a Mentor
No matter whether the careers in advertising selected and planned for, you are well advised to seek out a mentor either in a formal or informal relationship. A mentor possesses the experience, insight and wisdom essential in a better understanding of the many types of jobs in advertising. You will also benefit from a mentor in the form of being introduced to his/her wider network of contacts including higher-ups whose jobs in advertising include making the hire-or-fire decisions.
Widen Your Professional Contacts
Even when you already have the job as planned, you must continue to widen your professional and personal network of contacts. Since the grass is always greener on the other side, knowing somebody from the other side is an asset you must not pass up. Plus, you never know when a casual acquaintance will be instrumental in the accomplishment of a critical part of your career plans.
Create Awareness in the Industry
As previously mentioned, your best bet in becoming a successful person in the advertising industry is to advertise your best product - yourself, of course - in the best manner possible. In industry parlance, you are creating awareness of your brand, which should then be followed by recognition, interest and then purchase of your services - employment, in other words. You must then ensure that such interest is sustained by excellent performance of your job.
Be Updated on Technology, Techniques and Trends
The world of advertising is not immune to changes. In fact, the best advertisers are those who initiate the changes instead of just following the trends! You must keep up with the technologies that affect communication of the client's message to its target market; the impact on the manner by which the customers can react to the message; and that also influences how advertising executives perform their jobs. You must be open-minded about the newest tricks of the trade on the block.
Constant Evaluation and Education
Last but not the least, you must constantly evaluate and reevaluate your plans, actions and behaviors where your career is concerned. Again, successful careers in advertising require planning, which happens every single day on the job. You must also continue to seek learn new things as a form of education, if you want to be on top of the many types of jobs in advertising.
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