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Job Profile of Advertising Copywriters

Advertising Copywriting Jobs There are numerous different fields of specializ...

You Can Become a Mind Reader — as a Professional Market Research Analyst

Market research analysts are the masters of reading the minds of their customers...

Careers in Advertising

Advertising is a vitally important part of commerce in general, and many busines...

How to Use Key Marketing Tools for Success on the Job Market

Marketing is an important part of any successful organization. In fact, no matt...

To Add for Ad or Not to Add for Ad? That Is the Question

Finance director? For an advertising agency? I had to let that thought rattle ...

Networking's Top Ten Clues to Use

People are very busy, especially working professionals. While these professional...

Advertising Sales Agent Jobs

Advertising sales agents are in charge of selling or soliciting advertisements, ...

Copywriting: What's Out There, and What Do I Need to Know?

If you are someone who has a flair for writing and are looking for work, you sho...

Promotional Products: Sensible. Memorable. Affordable.

Advertising is a highly competitive business, and career-minded individuals must...

Worst. Ad Campaign. Ever.

[Cue sneering announcer guy voice...] Are you an obnoxious jerk? Are you t...

Introductions

Why me? Now, I'm not saying I stress out about everything — I just don'...

The Best Ads of the Year? Really?

The 49th Annual Clio Awards ceremony was held in a Miami hotel recently, and acc...

''Doubles with the Yellows'': A Classic Commercial Deconstructed

The other day, for no reason in particular (or at least none that I can recall),...

The Real Creativity

How many times have you seen a commercial you liked, but when you told a friend ...

The Agency Angle — Karate and the Art of Account Management

This summer I will test for my third degree black belt in the American style of ...

Chrysler Ad Nauseam

A few weeks ago, I read about some research that highlights the enormous potenti...

Are You Sure Your Feet Should Go There?

I love what I do. I can take a concept, fill in missing information and element...

Immigration Projected to Drive America's Population Growth

By the midpoint of this century, America will look much like California does tod...

Not All Cartoons Are Fun: Schwab's Kvetchy Animated Shills

Well, this is only the second installment of ''On the Spot,'' and already I have...

The Investment Balancing Act: Asset Allocation for the New Year

I'm sure many of you make adjustments to your portfolios in December. But how ma...

481 archived articles

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